Explicit Feature Interaction-aware Uplift Network for Online Marketing

As a key component in online marketing, uplift modeling aims to accurately capture the degree to which different treatments motivate different users, such as coupons or discounts, also known as the estimation of individual treatment effect (ITE). In an actual business scenario, the options for treatment may be numerous and complex, and there may be correlations between different treatments. In addition, each marketing instance may also have rich user and contextual features. However, existing methods still fall short in both fully exploiting treatment information and mining features that are sensitive to a particular treatment. In this paper, we propose an explicit feature interaction-aware uplift network (EFIN) to address these two problems. Our EFIN includes four customized modules: 1) a feature encoding module encodes not only the user and contextual features, but also the treatment features; 2) a self-interaction module aims to accurately model the user's natural response with all but the treatment features; 3) a treatment-aware interaction module accurately models the degree to which a particular treatment motivates a user through interactions between the treatment features and other features, i.e., ITE; and 4) an intervention constraint module is used to balance the ITE distribution of users between the control and treatment groups so that the model would still achieve a accurate uplift ranking on data collected from a non-random intervention marketing scenario. We conduct extensive experiments on two public datasets and one product dataset to verify the effectiveness of our EFIN. In addition, our EFIN has been deployed in a credit card bill payment scenario of a large online financial platform with a significant improvement.Comment: Accepted by SIGKDD 2023 Applied Data Science Trac

Constructing Sample-to-Class Graph for Few-Shot Class-Incremental Learning

Few-shot class-incremental learning (FSCIL) aims to build machine learning model that can continually learn new concepts from a few data samples, without forgetting knowledge of old classes. The challenges of FSCIL lies in the limited data of new classes, which not only lead to significant overfitting issues but also exacerbates the notorious catastrophic forgetting problems. As proved in early studies, building sample relationships is beneficial for learning from few-shot samples. In this paper, we promote the idea to the incremental scenario, and propose a Sample-to-Class (S2C) graph learning method for FSCIL. Specifically, we propose a Sample-level Graph Network (SGN) that focuses on analyzing sample relationships within a single session. This network helps aggregate similar samples, ultimately leading to the extraction of more refined class-level features. Then, we present a Class-level Graph Network (CGN) that establishes connections across class-level features of both new and old classes. This network plays a crucial role in linking the knowledge between different sessions and helps improve overall learning in the FSCIL scenario. Moreover, we design a multi-stage strategy for training S2C model, which mitigates the training challenges posed by limited data in the incremental process. The multi-stage training strategy is designed to build S2C graph from base to few-shot stages, and improve the capacity via an extra pseudo-incremental stage. Experiments on three popular benchmark datasets show that our method clearly outperforms the baselines and sets new state-of-the-art results in FSCIL

Optimizing Feature Set for Click-Through Rate Prediction

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should consider the influence of both feature and its interaction. However, most previous works focus on either feature field selection or only select feature interaction based on the fixed feature set to produce the feature set. The former restricts search space to the feature field, which is too coarse to determine subtle features. They also do not filter useless feature interactions, leading to higher computation costs and degraded model performance. The latter identifies useful feature interaction from all available features, resulting in many redundant features in the feature set. In this paper, we propose a novel method named OptFS to address these problems. To unify the selection of feature and its interaction, we decompose the selection of each feature interaction into the selection of two correlated features. Such a decomposition makes the model end-to-end trainable given various feature interaction operations. By adopting feature-level search space, we set a learnable gate to determine whether each feature should be within the feature set. Because of the large-scale search space, we develop a learning-by-continuation training scheme to learn such gates. Hence, OptFS generates the feature set only containing features which improve the final prediction results. Experimentally, we evaluate OptFS on three public datasets, demonstrating OptFS can optimize feature sets which enhance the model performance and further reduce both the storage and computational cost.Comment: Accepted by WWW 2023 Research Track

Result Diversification in Search and Recommendation: A Survey

Diversifying return results is an important research topic in retrieval systems in order to satisfy both the various interests of customers and the equal market exposure of providers. There has been growing attention on diversity-aware research during recent years, accompanied by a proliferation of literature on methods to promote diversity in search and recommendation. However, diversity-aware studies in retrieval systems lack a systematic organization and are rather fragmented. In this survey, we are the first to propose a unified taxonomy for classifying the metrics and approaches of diversification in both search and recommendation, which are two of the most extensively researched fields of retrieval systems. We begin the survey with a brief discussion of why diversity is important in retrieval systems, followed by a summary of the various diversity concerns in search and recommendation, highlighting their relationship and differences. For the survey's main body, we present a unified taxonomy of diversification metrics and approaches in retrieval systems, from both the search and recommendation perspectives. In the later part of the survey, we discuss the open research questions of diversity-aware research in search and recommendation in an effort to inspire future innovations and encourage the implementation of diversity in real-world systems.Comment: 20 page

Dynamic V2X Autonomous Perception from Road-to-Vehicle Vision

Vehicle-to-everything (V2X) perception is an innovative technology that enhances vehicle perception accuracy, thereby elevating the security and reliability of autonomous systems. However, existing V2X perception methods focus on static scenes from mainly vehicle-based vision, which is constrained by sensor capabilities and communication loads. To adapt V2X perception models to dynamic scenes, we propose to build V2X perception from road-to-vehicle vision and present Adaptive Road-to-Vehicle Perception (AR2VP) method. In AR2VP,we leverage roadside units to offer stable, wide-range sensing capabilities and serve as communication hubs. AR2VP is devised to tackle both intra-scene and inter-scene changes. For the former, we construct a dynamic perception representing module, which efficiently integrates vehicle perceptions, enabling vehicles to capture a more comprehensive range of dynamic factors within the scene.Moreover, we introduce a road-to-vehicle perception compensating module, aimed at preserving the maximized roadside unit perception information in the presence of intra-scene changes.For inter-scene changes, we implement an experience replay mechanism leveraging the roadside unit's storage capacity to retain a subset of historical scene data, maintaining model robustness in response to inter-scene shifts. We conduct perception experiment on 3D object detection and segmentation, and the results show that AR2VP excels in both performance-bandwidth trade-offs and adaptability within dynamic environments