10 research outputs found
Relationship between consumers' category width and trial of new products: A reappraisal.
- Publication venue
- 'American Psychological Association (APA)'
- Publication date
- Field of study
No full textChanging marketing opportunities in Eastern Europe and the Soviet Union
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textCopy testing methods and measures favored by top ad agency and advertising executives
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textPretesting TV Commercials: Methods, Measures, and Changing Agency Roles
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textConsideration set measurement
- Author
- Albert R. Wildt
- Ayn E. Crowley
- Chem L. Narayana
- David B. Klenosky
- Jacques E. Brisoux
- Jacques E. Brisoux
- Jacques E. Brisoux
- John A. Howard
- John R. Hauser
- John Roberts
- Joseph A. Belonax
- Joseph A. Belonax
- Juanita J. Brown
- Lyman E. Ostlund
- Michael Reilly
- Michel Laroche
- Michel Laroche
- Naeim H. Abougomaah
- Nancy J. Church
- Peter R. Dickson
- Prakash Nedungadi
- R. Neil Maddox
- Raymond L. Horton
- Robert J. Sutton
- Roger E. Kirk
- Russell W. Belk
- Russell W. Belk
- Sigurd Villads Troye
- Terrell G. Williams
- Timothy B. Heath
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textMotives Underlying Marketing Information Acquisition and Knowledge Transfer
- Author
- Arieti Silvano
- Bartlett F. C.
- Bettman James R.
- Campbell Donald T.
- Cermack Laird S.
- Cohen Joel B.
- Elizabeth C. Hirschman
- Flavell John H.
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Inkeles Alex
- Jensen Arthur R.
- Jensen Arthur R.
- Katz Elihu
- Lachman Ray
- McClelland David C.
- Melanie Wallendorf
- Menzel Herbert
- Olson Jerry C.
- Ostlund Lyman E.
- Piaget Jean
- Raju P. S.
- Rogers Everett M.
- Rosch Eleanor B.
- Smith E. E.
- Szalay Lorand B.
- Thorelli Hans
- Veblen Thorstein
- Westbrook Robert A.
- Zaltman Gerald
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textAn analysis of experimental buying behavior
- Author
- B. Stuart Tolley
- Brian T. Ratchford
- Carol A. Kohn Berning
- Fred D. Reynolds
- Fred W. Morgan
- Jacob Jacoby
- James F. Engel
- James H. Donnelly
- James H. Donnelly
- James H. Donnelly
- John A. Martilla
- John Jay Painter
- John O. Summers
- John O. Summers
- Kelvin J. Lancaster
- Kelvin J. Lancaster
- Kenneth Uhl
- Laurence P. Feldman
- Lyman E. Ostlund
- R. A. Peterson
- R. D. Hisrich
- R. T. Green
- R. T. Green
- R. W. Shoemaker
- Shrewin Rosen
- Steven A. Baumgarten
- Thomas S. Robertson
- Thomas S. Robertson
- Urban B. Ozanne
- William J. Baumol
- William R. Darden
- Zarrel V. Lambert
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textThe marketing concept in the U.S. and the USSR: An historical analysis
- Author
- Alec Nove
- Alfred D. Chandler
- Alfred D. Chandler
- Arch W. Shaw
- Arch W. Shaw
- Bernard J. LaLonde
- Calvin B. Hoover
- David J. Luck
- Edward S. McKay
- Evsei G. Liberman
- Fred J. Borch
- G. P. Lauter
- Gertrude E. Schroeder
- Gertrude E. Schroeder
- Gordon Wills
- Hiram C. Barksdale
- Howard W. Barnes
- Ian MacFarlane
- Iosif Stalin
- Jere L. Felker
- Jesse D. Clarkson
- Karl Marx
- Karl Marx
- L. D. H. Weld
- Lee H. Bristol
- Leonard E. Hubbard
- Lyman E. Ostlund
- Marshall I. Goldman
- Marshall I. Goldman
- Marshall I. Goldman
- Marshall I. Goldman
- Marshall I. Goldman
- Martin C. Schnitzer
- Maynard Phelps
- Michel David
- Nikolai I. Bukharin
- Paul H. Douglas
- Percival White
- Ralph Starr Butler
- Reed Moyer
- Robert Bartels
- Robert Campbell
- Roger Skurski
- Theodore H. Laue Von
- Thomas V. Greer
- Walter H. Cottingham
- William J. Kelly
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textGlobal Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities
- Author
- _____________
- A Parasuraman
- Aimee L Drolet
- B _______________And Elizabeth
- Byrne
- Charles F Hofacker
- Charles M Schaninger
- Charlotte H _______
- Clarence Leuba
- D O Hebb
- David Burns
- David F Midgley
- Deepa Chandrasekaran
- Donald T Campbell
- Eden Yin
- Elizabeth C Hirschman
- Erich Joachimsthaler
- Everett M Rogers
- Frenkel _____________
- Geert Hofstede
- Gerard J. Tellis
- Gilbert A Churchill
- Gilles Roehrich
- Gordon R Foxall
- Gordon W Allport
- H Fromkin
- H Hurt
- H J Eysenck
- Hans Baumgartner
- Hubert Gatignon
- Im
- Jack M Feldman
- James R Bettman
- Jan - Steenkamp
- Jehoshua _________
- Joan ____________
- John L Horn
- John R Rossiter
- Jon B ______________
- Kenneth C Manning
- Leigh Mcalister
- Leonard L Berry
- Lyman E Ostlund
- M D Dickerson
- M G Fennema
- M Lassar
- Melanie _______________And
- Morris Holbrook
- Nathan Kogan
- P S Raju
- Pamela H Pearson
- Peter N Golder
- Pratibha A Dabholkar
- R ____________And Grahame
- Robert A Mittelstaedt
- Robert R Mccrae
- Robert Schindler
- Ronald E Goldsmith
- Ronald E Goldsmith
- Simon J. Bell
- Srivastava
- Steven M Shugan
- Susan T Fiske
- Tanawat Hirunyawipada
- Thomas S Robertson
- Yoram ___________And
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2009
- Field of study
No full textOn Brands and Word-of-Mouth
- Author
- ***
- ***
- ***
- ***
- Alexandru M Degeratu
- Amar Cheema
- Andrea Wojnicki
- Avi Goldfarb
- Bernard Rim�
- Bharat N Anand
- Bolivar J Bueno
- Brian T Ratchford
- Cheri Speier
- Christopher J Easingwood
- D S Sundaram
- D S Sundaram
- David Bell
- David Godes
- David Godes
- Douglas Bowman
- Emanuel Rosen
- Emarketer
- Ernest Dichter
- Eugene Anderson
- Fornell
- Gianfranco Walsh
- Hai Che
- Hyun S Shin
- Jacob Goldenberg
- Jacob Goldenberg
- Jacqueline J Brown
- Jennifer L Aaker
- Johan Berger
- John Gerzema
- Jonah Berger
- Jonah Berger
- Jonah Berger
- Jonah Berger
- Judith A Chevalier
- Judith L Zaichkowsky
- Junhong Chu
- Kevin Roberts
- Kim Peters
- Lyman E Ostlund
- Marsha L Richins
- Mitchell J. Lovett
- Moore Gary
- Nardi Bonnie
- Naveen Amblee
- Nelson Phillip
- Peter J Danaher
- Rebecca B Rubin
- Renana Peres
- Renana Peres
- Robert A Westbrook
- Robert B Cialdini
- Rogers
- Ron Shachar
- Sandy Chong
- Sarah Trenholm
- Sarit Moldovan
- Sha Yang
- Sheizaf Rafaeli
- Stephen P Borgatti
- Trusov
- Wu Fang
- Yubo Chen
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2011
- Field of study
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