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8 research outputs found
Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations
Author
Cohen J.
Fombrun C.J.
+9 more
Hays W.L.
Irwin R.L.
Limbach M.
Lyberger M.R.
MacIntosh E.
McKelvey S.
Sandler D.M.
Trotta A.
Yi Y.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl
Author
Aaker D.A.
Arthur D.
+13 more
Copeland R.
Cousens L.
Crimmins J.
Ha L.
Hume S.
IEG (International Event Group
IEG (International Event Group
IEG (International Event Group
Irwin R.
Lyberger M.R.
Miller L.E.
Robertson T.W.
Sandler D.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Author
Associated Press
Brewer G.
+17 more
Crimmins J.
Erdogan B.Z.
Garrahan M.
Gemma C.
Head V.
International Olympic Committee - IOC
Keenan K.
Lee J.K.
Lyberger M.R.
Meenaghan T.
Pokrywczynski J.
Robinson T.E.
Sandler D.
Sauer A.
Seguin B.
Stipp H.
Torino Organising Committee
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Ambush Marketing and the Right of Association: Clamping Down on References to That Big Event with All the Athletes in a Couple of Years
Author
Bartlett P.
Bearby S.A.
+20 more
Crompton J.
Curthoys J.
Denicola R.C.
Garrigues C.
Hoek J.
Kent A.
Lyberger M.R.
Meenaghan T.
Meenaghan T.
Meenaghan T.
Moorman A.M.
O'Sullivan P.
Orr G.
Padley H.
Sandler D.M.
Sandler D.M.
Scassa T.
Scherer J.
Séguin B.
Séguin B.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl
Author
Amis J.
Amis J.
+53 more
Amis J.
Arthur D.
Astous A.
Bloxam A.
Bush A.J.
Carlsen J.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crimmins J.
Crompton J.
Daneshvary R.
Fahy J.
Farrelly F.J.
Feldman J.M.
Feuer J.
Frazer C.
Hetsroni A.
International Olympic Committee
Jalleh G.
Javalgi R.G.
Kinney L.
Ludwig S.
Lyberger M.
Lyberger M.
Lyberger M.R.
Mason D.S.
McCarville R.E.
McKelvey S.
Meenaghan T.
Meenaghan T.
Meenaghan T.
Meenaghan T.
Meenaghan T.
Meredith W.
Newell S.J.
O'Sullivan P.
Payne M.
Quester P.
Roy D.P.
Royne Stafford M.
Ruiz S.
Sandler D.M.
Schwarz N.
Shani D.
Shani D.
Stotlar D.K.
Street and Smith's Sports Group
Thwaites D.
Tripodi J.
Vincent A.M.
Walliser B.
Wise S.L.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?
Author
Advertisement
Augustine-Schlossinger L.
+32 more
Crompton J.L.
Crow J.
Hartland T.
Hoek J.
Hoek J.
Hoek J.
Hoek J.
International Event Group
International Event Group
Khermouch G.
Lyberger M.R.
McAuley A.
McDaniel S.R.
McKelvey S.
McKelvey S.
McKelvey S.
McKelvey S.
McKelvey S.
Meenaghan T.
Meenaghan T.
Meenaghan T.
Mendel F.
Moorman A.
Sandler D.M.
Sandler D.M.
Shani D.
Townley S.
Vassallo E.
Wall A.
Wang S.H.
Wilson B.
Woodward S.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Consumer Consumption and Advertising Through Sport
Author
Ann L. Pegoraro
Babbie E.
+42 more
Belk R.W.
Berelson B.
Cialdini R.B.
Crawford G.
Crimmins J.
Elkin T.
Fisher J.
Gannes L.
Harshaw C.
Hilliard D.C.
Holsti O.R.
Joyce G.
Kasser T.
Kropp F.
LaMonica P.R.
Lantos G.P.
Leedy P.D.
Lyberger M.R.
Mackay H.
Maguire J.
Miles S.
Mullaney T.J.
Neuendorf K.A.
Norman J. O'Reilly
Plunkett J.W.
Pope N.K.
Pyun D.Y.
Real M.
Rollins N.
Rooney B.
Rowe D.
Schwartz B.
Shilbury D.
Steven M. Ayer
Stotlar D.
Turco D.M.
WebCollage
Wenner L.
Whannel G.
Whannel G.
White C.
Wyatt T.J.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
What Drives Ambush Marketer Misidentification?
Author
Astous A.
Breuer C.
+47 more
Burton N.
Carrillat F.A.
Carrillat F.A.
Collins A.M.
Copley N.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crompton J.L.
Crow D.
Farrelly F.
Grohs R.
Grohs R.
Gwinner K.
Gwinner K.P.
Humphreys M.S.
Johar G.V.
Johar G.V.
John D.R.
Kelly S.J.
Kunkel T.
Lardinoit T.
Laurent G.
Levin A.M.
Lyberger M.R.
Mazodier M.
McKelvey S.M.
McKelvey S.M.
Meenaghan T.
Meenaghan T.
Moorman A.M.
Nufer G.
Parker K.
Payne M.
Pham M.T.
Pitt L.
Portlock A.
Sandler D.M.
Scassa T.
Shani D.
Shani D.
Simmons C.J.
Tripodi J.A.
Tripodi J.A.
Wake
Wann D.L.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref