Exploring the conceptual boundaries of diaspora and battlefield tourism: Australians\u27 travel to the Gallipoli battlefield, Turkey, as a case study

Historical tourism resources associated with diasporic communities and battlefields would at face value appear to have little in common. On closer inspection, however, diaspora and battlefield tourism share several elements in common. These commonalities are explored in greater detail, with an eye to investigating battlefield tourism sites indelibly linked to the birth of modern nations, where it is argued that there is a particularly blurred boundary between these two forms of tourism that must be recognized. The Gallipoli battlefield, Turkey, provides the contextual anchor for this discussion in suggesting that a key reason Australians travel to this foreign place to is to find out what it means to be an Australian. The prominence of this battlefield in the psyche of Australians is borne out of the involvement of the Australian and New Zealand Army Corps (Anzac) in the First World War campaign that commenced at what is now known as Anzac Cove at Gallipoli on April 25, 1915. This campaign was the first united action of the fledging Australian nation bought together through federation in 1901. Qualitative data collected from Australians visiting the Gallipoli battlefields in Turkey during 2010 is used to explore whether the experiences of those traveling to battlefields strongly associated with nation building legends and stories resemble those of diasporic tourists in seeking to return to their homeland. Emerging from the analysis, the confines of the blurred boundary between diaspora tourism and battlefield tourism is discussed in detail and an associated research agenda is proposed that aims to further clarify the scope of these concepts in relation to the broad spectrum of heritage tourism resources

Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey : community perceptions of changing quality of life and of the sponsoring organization

This paper examines the &ldquo;Respect for History&rdquo; project on Turkey\u27s Gallipoli Peninsula sponsored by a Turkish oil company, OPET. The project sought to enhance and protect the cultural and historical experiences of tourists visiting Gallipoli, and to bring direct and indirect benefits to local communities through enhancing tourism-related business opportunities and improving community infrastructure. This research investigates the project\u27s impact on residents&rsquo; perceived social and economic wellbeing, using a quality of life framework, and also ascertains residents&rsquo; views of the sponsoring firm. The context illustrates key differences between pure philanthropy and strategic philanthropy; the latter defined as doing good by purposefully achieving corporate and civic benefits. The role of strategic philanthropy as a sustainable tourism development tool, and its impact on tourism governance, are considered. Data were collected from 674 residents on the Turkish Gallipoli Peninsula in areas impacted by OPET\u27s investment program. The results, using structural equation modelling (SEM), identify that respondents generally believe that both their economic and social quality of life have improved. This, in turn, has positively influenced respondents&rsquo; views of the sponsoring organization. The concept of strategic philanthropy appears valuable as a private sector, non-tourism, sustainable tourism development tool in some circumstances.<br /

Strategic philanthropy in a Turkish tourism context

This paper examines a project called 'Respect to History' which was undertaken by a Turkish oil company. This philanthropic program focused on redeveloping numerous local communities on the Gallipoli peninsula, which were in a state of disrepair. The program also developed and improved historic sites within the peninsula, celebrating the country's national heritage. These activities enhanced tourism as well as improved the social and economic quality of life of those living on the peninsula. This research investigates the impact of this strategic philanthropy on the social and economic wellbeing of these local communities, as well as how this impacted residents' views of the sponsoring firm. The data were collected from residents of the communities in the Gallipoli peninsula who were involved in the program. The results, using SEM, identified that respondents generally believed that both their economic and social quality of life has improved and the project has also had a positive impact for the sponsoring organisation