4 research outputs found
Helen Harriet Salls Correspondence
Entries include handwritten letters from Salls on La Grange College, La Grange, Georgia, stationery and from North Carolina concerning book gifts and a poetry brochure produced with her sister Grace in 1921, typed notes on publication and excerpts of correspondence from Lunt on Auburn Public Library, Auburn, Maine, stationery, handwritten notes concerning University of North Carolina librarian Thornton and this library collection, and a publisher advertisement and book order form concerning her college dedication verse with handwritten biographical notes concerning editor Wightman F. Melton
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Scripts people live in the marketplace: an application of script analysis to Confessions of a Shopaholic
This paper shows how Script Analysis can produce new marketing theory by applying it to
contemporary shopping behaviour via British novelist Madeleine Wickham’s novel,
Confessions of a Shopaholic. We show how Becky Bloomwood, the central character, is a
Scripted Shopaholic for whom shopping is the activity around which everything else in her
live falls in and out of place. In presenting a Scripted Shopaholic Racket System, we theorise:
how shopping is used to structure time and relationships with others; the role of injunctions
and attributions and related discounting in fulfilling shopping scripts; and, the possibility of
freedom from excessive shopping scripts. We therefore bring together psychoanalysis, literary
texts, and shopping theories to generate new insights about why people shop (and often shop
too much), and how such behaviours might be transforme
Helen Harriet Salls Correspondence
Entries include handwritten letters from Salls on La Grange College, La Grange, Georgia, stationery and from North Carolina concerning book gifts and a poetry brochure produced with her sister Grace in 1921, typed notes on publication and excerpts of correspondence from Lunt on Auburn Public Library, Auburn, Maine, stationery, handwritten notes concerning University of North Carolina librarian Thornton and this library collection, and a publisher advertisement and book order form concerning her college dedication verse with handwritten biographical notes concerning editor Wightman F. Melton