A Strategy To Increase The International Visibility And Participation Of A State University

This paper presents a strategy for expanding a university’s international participation. An effort to correct international exchange imbalances evolved into a unique international program and partnership with Walt Disney World

The Determination Of The Effectiveness Of A Marketing Promotional Activity

This paper presents the effectiveness of a promotional effort to increase target-market awareness. The marketing activities included survey design and implementation, conducting focus groups, developing ads, and evaluating the promotional activity. In an effort to acquire knowledge and experience, the students in a class (Promotional Management) were given the opportunity to offer a research service to a client’s products and services. The knowledge obtained by the students will enhance them as they enter the workforce and the experience will aid the students in competing for positions in marketing. The service provided to the client is invaluable because of the pertinent information that was gained about non business majors and the exposure that was gained from the promotional campaign activities

Achieving National Recognition Through Experiential Learning

A student marketing organization was created as an internship project sponsored by General Motors (GM). Students gained hands-on experience in marketing the products and services of a local General Motors dealership selected by GM. The finalist team members presented the results of the project to a panel of GM representatives. The plan and its implementation which resulted in first place in a nationwide competition will be discussed. This paper will evaluate the project and determine the benefits to students, the faculty member, the University, and the community

Terry Labonte Chevrolet Dealer Targets College Student Market

This case presents the problem of a new owner of an existing dealership coupled with a move to a new location/new facility within the city. The marketing problem is presented whereby a college marketing class is challenged to create a promotional event on campus to make students aware of the dealership and its location. Additionally, two surveys were administered to gain insight of the college student in regard to the dealership and its products/services. Questions/assignments are posed for students appropriate for a marketing promotions course. The questions/assignments address the goals stated by the manager of the dealership

\ud Case Report: Unsuspected Uterine Choriocarcinoma with Lung Metastasis\ud

Choriocarcinoma is a rare form of cancer which commonly occurs in women of reproductive age, rarely in post-menopausal women and in women under 20 years of age. Methods & Results: We report an unsuspected case of uterine choriocarcinoma with lung metastasis in a 27 year-old woman who presented to a medical ward with a history of prominent respiratory, but also genital and gastrointestinal symptoms. Conclusions: The presented case report emphasizes the need for sophisticated diagnostic technology to enable early diagnosis and correct treatment. Furthermore the case highlights the need for healthcare workers to consider rare causes of respiratory signs and symptoms

Challenges Of The UNCG/Tec De Monterrey/Disney College Program

This report is based on a study of participants in an international, academic exchange program that includes a Walt Disney World internship. The University of North Carolina at Greensboro (UNCG) was a principal partner in developing the UNCG/Tec de Monterrey/Disney College Program (UNCG Program). This cooperative arrangement involves students enrolled in degree programs at one of the Tec de Monterrey campuses in Mexico. The report analyzes the challenges faced by the UNCG Program Director and assisting faculty in the early development of the UNCG Program as well as the challenges presented since the Program has matured

Learning Communities: A Business School Perspective

This paper discusses the organization and operation of a university learning community program at the University of North Carolina at Greensboro (UNCG). After several years, the program administrator and certain of the faculty and staff reflected on the achievements of the program. The learning community concept is discussed as well as the nature of the learning activities both general and those specific to the business school. The program reported higher levels of student retention and students reported higher involvement in leadership skill development and the UNCG community than students who were not in the learning community program

Predicting species abundance by implementing the ecological niche theory

Species are not uniformly distributed across the landscape. For every species, there should be few favoured sites where abundance is high and many other sites of lower suitability where abundance is low. Consequently, local abundance could be thought of as a natural expression of species response to local conditions. The correlation between abundance and environmental suitability has been well documented, and a recent meta-analysis has suggested that this relationship could be a generality. Despite the importance and potential implication of the abundance–suitability relationship, its predictive power for meaningful extrapolations has been surprisingly poorly explored. In this study, we showed how a highly predictable trend can be extracted from the abundance–suitability relationship, accurately predicting the variation in species abundance at a high spatial resolution. We produced high-quality environmental suitability estimations for 50 endemic species in the Australian Wet Tropics. Environmental suitability derived from species distribution models was related to observed abundance estimated using data from 29 years of uninterrupted monitoring effort. We used the fitted relationship to accurately predict abundance at a fine scale across the species range. Our results showed that the abundance–suitability relationship was strong for endemic species in the Australian Wet Tropics. The predictive power of our models was high, explaining, on average, 55% of the deviance across taxa. Despite interspecific variation in the strength of the abundance–suitability relationship associated with potential intrinsic estimation biases, our approach provides a powerful tool for predicting abundance across the species range at a fine scale. The potential for robust abundance predictions from occurrence-based species distribution models shown in this study are numerous, and it could have a significant impact in enhancing species conservation and management decisions

Predicted alteration of vertebrate communities in response to climate-induced elevational shifts

Aim: Climate change is driving species to migrate to novel areas as current environments become unsuitable. As a result, species distributions have shifted uphill in montane ecosystems globally. Heterogeneous dispersal rates among shifting species could result in complex changes to community assemblages. For example, interspecific differences in dispersal ability could lead to the disruption, or creation, of species interactions and processes within communities, likely amplifying the impact of climate change on ecosystems. Here, we studied the dispersal success of vertebrate species in a tropical montane ecosystem under a climate-induced uphill shift and assessed the derived impacts on community structures. Location: The Australian Wet Tropics bioregion. Method: We simulated the uphill shift of 7613 community assemblages across the elevational gradient using thermal resistance layers for movement analyses. Dispersal success was calculated as the probability of shifting given species’ dispersal ability and landscape composition. We then used dissimilarity indices to measure the potential changes in community structures resulting from the heterogeneous dispersal success among migrating species. Results: Dispersal success was strongly influenced by species’ dispersal ability, landscape composition and climate change. The heterogeneous dispersal success among migrating species induced marked temporal changes between community assemblages along the elevational gradient. The local extinction rate (i.e. the proportion of species unable to shift) was especially remarkable at high elevations, suggesting potential mass local extinctions of upland species. Furthermore, the increasing local extinction rate with elevation resulted in substantial declines in species co-occurrence in high-altitude ecosystems. Main conclusions: Our study highlights the escalating impact of climate change on community assemblages in response to climate-induced elevational shifts, providing a classic example of the "escalator to extinction." Future predictions of the impacts of climate change on ecosystems will benefit from improvements in understanding species interactions, population dynamics and species potential to adapt to a changing environment