Development and validation of the inventory of emotional and reasoned purchases decision-making styles

Consumer decision-making is part of the purchase process. Therefore, as a relevant element for the evaluation of the purchase process, it is essential to have valid, reliable and culturally relevant measurements. For that reason, in this study the development and validation of the Purchases Decision-Making Inventory (PDMI) are presented. The general sample consisted of 518 Mexican participants, which were randomly divided into two groups, 300 for exploratory analysis, and 218 for confirmatory analysis. The results show that PDMI evaluated from its general components of emotional and reasoned decisions in purchases, present high internal consistency. The confirmatory factor analysis shows a good fit to dimensions extracted from the exploratory analyses. In terms of convergent, divergent, and discriminant validity, relations according to the nomological network were found, and the factors showed independency. Finally, from the confirmed structures of the inventory, spending per week was modelled, finding that emotional decisions turned out to be a positive significant predictor. PDMI is an evaluation tool with cultural relevance and appropriate psychometric indexes that can be used to integrate into consumer behavior models. Keywords: consumer behavior, psychometrics, economic psychology, expenditure, Mexican

Parenting in Mexico: Relationships Based on Love and Obedience

Mexico boasts the third largest population in the Americas and consists of the largest Spanish-speaking population in the world. This chapter summarizes parenting in Mexico starting with the first half of the twentieth century that was characterized by the unquestionable and absolute supremacy of the father and the sacrificial role of the mother. Eventually counter-cultural beliefs emerged that have challenged these traditional cultural values (e.g., decline in agreement with submissiveness of females). In addition to describing research related to the unique cultural influences in Mexico on parenting, research on Mexican families conducted outside of the boundaries of Mexico is also included. Overall, it appears that particularly for families with very young children, there are more similarities than differences in parenting practices between families in Mexico and elsewhere. In order to support Mexican families who are experiencing challenges in child rearing, intervention programs have been developed to offer parent–child training programs with positive results for the parents and their children. Recently, parenting research has explored the possibility of bridging the indigenous psychologies, such as Mexican ethnopsychology, with mainstream psychology. The initial findings appear to support the idea that traditional Mexican values continue to exist while a progressive infusion of counter-cultural values are gradually altering Mexican parenting attitudes and practices. This chapter concludes by providing a brief glimpse into the lives of two families in Mexico, one from a small city and another from the country