University Forum on Teaching & Learning (UFTL)

Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs)

An Empirical Study of Consumer Motivations to Use QR Codes on Magazine Ads Selcuk Ertekin

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Teaching Business Ethics: Why Gen Y?

Each generation both influences ensuing generations and is influenced by preceding generations. As the most consumption-oriented and ethnically-diverse generation in history, Generation Y will likely change the landscape of the marketplace. The overarching purpose of this article is to assess how value orientations of Generation Y impact ethical decision-making. Specifically, the present research assesses the relationship between self-reported authority credence, needs determinism and altruism and un/ethical decision choice. In this way, the attention shifts from a curricular focus to a participant (student) focus in business ethics education. The findings suggest that Generation Y students may possess different value orientations that may or may not be accordant with traditional teaching methods or content areas

How Gender Identity Affects Consumer Behavior: Overview and Historical Analysis

Gender is a central part of self-concept. The concept of gender has evolved from biological sex (male and female) to gender identity that examines gender from multiple aspects, including biological sex, psychological gender, and sociological gender role. And recent studies further suggested gender identity is a changing concept, and it needs to be studied under different context and with dynamic groups. The current study reviews the historical development of gender identity concept and its impact on consumer behavior, and presents that gender identity has more impact on consumer behavior as it becomes increasingly explicit over the past 50 years. Through the review, the study also points to the future development of gender identity and its potential influence on consumer perceptions, cultures, and social marketin

Consumers' online information search: Gen Yers' finding needles in the internet haystack

There exists a paucity of research attention afforded to understanding consumer information search behavior on the Internet, vis-a-vis existing information search models such as an interactive, consumer experience in the offline realm. Thus, the present study investigates whether the factors inculcated within traditional cognitive processing models remain significant in the online information setting. Grounded in the contributions of Punj and Staelin (Citation1983) and Srinivasan and Ratchford (Citation1991) in the context of offline information search, this study proffers an empirical model of consumer online information. The empirical findings reveal that Perceived Risk and Perceived Cost do not significantly contribute to the consumer online information Search Effort. Rather, both of these conventional antecedents and Enjoyment significantly impact the satisfaction of young consumers' online information search endeavors. We recommend further studies to examine consumer information search behavior in other contexts (e.g., mobile phones) across countries

Marketing Channels A Relationship Management Appoach

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Marketing Channels a Relationship Managemen Approach

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