CORE
🇺🇦Â
 make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
Filters
1 research outputs found
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
Author
Allenby Greg M.
Baron Reuben M.
+36Â more
Blattberg Robert C.
Blattberg Robert C.
Chandon Pierre
Chintagunta Pradeep
Dhar Sanjay K.
Ebbes Peter
Ebbes Peter
Edward Russo J.
Janiszewski Chris
Jie Zhang
Kaul Anil
Krugman Dean M.
LaBerge David
Laughery Kenneth R.
Leone Robert P.
Lohse Gerarld L.
Lunn David J.
MacKinnon David P.
Michel Wedel
Mulhern Frank J.
Myles Shaver J.
Pieters Rik
Pieters Rik
Rik Pieters
Rosbergen Edward
Shankar Venky
Sobel Michael E.
Staiger Douglas
Stegeman Mark
Stock James H.
Treistman Joan
Van der Lans Ralf
Villas-Boas Miquel J.
Wedel Michel
Wedel Michel
Zhang Jie
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref