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21 research outputs found
Making progress in marketing research
Author
Bass F.M.
Berry L.L.
+18Â more
East R.
East R.
Ehrenberg A.S.C.
Ehrenberg A.S.C.
Evanschitzky H.
Goodhardt G.J.
Grönroos C.
Hubbard R.
Kennefick D.
Kenworthy T.P.
Lodish L.M.
Nisbett R.E.
Preisendörfer P.
Riebe E.
Ruse M.
Tversky A.
Wegener A.
Wilkinson M.
Publication venue
'Elsevier BV'
Publication date
30/11/2017
Field of study
Get PDF
Crossref
Kingston University Research Repository
Choosing a problem ? when is Artificial Intelligence appropriate for the retail industry?
Author
Barr A.
Clancy W.J.
+3Â more
Lodish L.M.
Prerau D.S.
Wiig K.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
JAK2 exon 12 mutations in polycythemia vera and idiopathic erythrocytosis
Author
Beer P.A.
Erber W.N.
+12Â more
Futreal P.A.
Gilliland D.G.
Green A.R.
Harrison C.N.
Levine R.L.
Lodish H.F.
McMullin Mary
Scott L.M.
Scott M.A.
Stratton M.R.
Warren A.J.
Wei T.
Publication venue
'Massachusetts Medical Society'
Publication date
01/02/2007
Field of study
Get PDF
Queen's University Belfast Research Portal
University of Queensland eSpace
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Author
Baldinger A.L.
Bauer R.A.
+15Â more
Howard J.A.
John R. Rossiter
Little J.D.C.
Lodish L.M.
Mautner T.
Moran W.T.
Puto C.P.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Schroer J.C
Vaughn R.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
The decay of positive and negative word of mouth after product experience
Author
Abraham M.M.
Arndt J.
+26Â more
Bass F.M.
Broadbent S.
Broadbent S.
Dichter E.
East R.
East R.
Fiske S.T.
Goldenberg J.
Golder P.N.
Hennig-Thurau T.
Kumar V.
Lodish L.M.
Luo X.
Mangold W.G.
Mazzarol T.
Midgley D.F.
Naylor G.
Parthasarathy M.
Reichheld F.F.
Richins M.L.
Roberts A.
Romaniuk J.
Sweeney J.
Wangenheim F.V.
Wood L.
Xiao P.
Publication venue
'Elsevier BV'
Publication date
01/11/2014
Field of study
No full text
Crossref
Kingston University Research Repository
On Controlled Linear Diffusions with Delay in a Model of Optimal Advertising under Uncertainty with Memory Effects
Author
A. Chojnowska-Michalik
A. Prasad
+33Â more
B. Goldys
B. Larssen
B. Larssen
C. Marinelli
D. Aaker
F. Gozzi
F. Gozzi
F.M. Bass
F.M. Bass
F.M. Bass
G. Da Prato
G. Da Prato
G. Feichtinger
I. Ekeland
J.-B. Hiriart-Urruty
J.-M. Lasry
J.D. Herrington
L.M. Koyck
L.M. Lodish
M. Fuhrman
M. Fuhrman
M. Nerlove
M.L. Vidale
O. Kallenberg
R.B. Vinter
R.F. Hartl
R.F. Hartl
R.P. Leone
S. Savin
V. Barbu
V.B. KolmanovskiÄ
X. Luo
Z. Griliches
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Advertising productivity: developing an agenda for research
Author
Batra R.
Beals S.
+30Â more
Berthon P.
Bhargava M.
Blair M.H.
Broadbent S.
Charnes A.
Danaher PJ.
Eechambadi N.V.
Ephron E.
Gibson L.D.
Gold L.N.
Gross I.
Hagel J.
Holstius K.
John Kim
Jones J.P.
Kover A.J.
Litde J.D.C.
Lodish L.M.
McDonald C.
Mondello M.
Moriarty S.
Mukesh Bhargava
Murray G.B.
Pechmann C.
Sheth J.N.
Smith D.C.
Sridhar Ramaswami
Tellis G.J.
Tellis G.J.
Walker D.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Choosing between discrete marketing policy alternatives under uncertain market response conditions
Author
A.S.C. Ehrenberg
A.S.C. Ehrenberg
+30Â more
D. Kahneman
Dan Sarel
F.S. Hillier
F.W. Winter
G. Assmus
H. Raiffa
H.M. Markowitz
J. Neumann Von
J. Tobin
J.M. Cozzolino
J.R. Anderson
J.S. Hammond
Joseph Yassour
K. Borch
K.B. Monroe
K.J. Arrow
L.M. Lodish
M. Rothschild
P. Kotler
P.A.P. Moran
P.C. Fishburn
R. Slovic
R.C. Blattberg
R.H. Day
R.L. Keeney
R.O. Swalm
T.W. Pratt
T.W. Pratt
W.F. Massy
W.J. Baumol
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty
Author
Anesbury Z.
Anesbury Z.
+29Â more
Barwise P.
Bennett D.
Campo K.
Dawes J.
Dawes J.
Dawes J.
Dawes J.G.
de Villiers R.
Ehrenberg A.S.
Ehrenberg A.S.C.
Ehrenberg A.S.C.
Fader P.S.
Fader P.S.
Goodhardt G.J.
Habel C.
Hollebeek L.D.
Kapferer J.N.
Khan B.
Liu Y.
Lodish L.M.
Morgan N.A.
Pare V.
Rungie C.
Sharp B.
Steenkamp J.-B.E.
Stocchi L.
Uncles M.
Uncles M.D.
Wright M.
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
An Empirical Investigation of Outsourcing Decisions
Author
Anderson E.
Baily P.
+36Â more
Baily P.
Bryce M.
Burt D.N.
Burt D.N.
Dale B.G.
Dobler D.W.
Dobler D.W.
Duncan I.D.
Fields R.K.
Gadde L.E.
Hall R.
Harris F.W.
Hill R.W.
Hines P.
Kent A.
Laios L.G.
Lamming R.
Lamming R.
Lawrence J.R.
Lilien G.L.
Lodish L.M.
Lonsdale C.
McCabe D.L.
Naumann E.
Nishiguchi T.
Peters T.J.
Prahalad C.K.
Pulver R.E.
Robinson P.J.
Seaman J.
Speir R.E.
Stuart H.
Venkatesan R.
Walker G.
Womack J.P.
Womack J.P.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
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