Digital Marketing System for Fishery Industry Products (literature review)

Conduct a literature study regarding digital marketing of fisheries industry products in Indonesia. The advantages gained when marketing fisheries product commodities online include being efficient in terms of time, costs and energy for carrying out promotions. The online system can be accessed by anyone, anytime and anywhere so it can be used as a very massive promotional event. Apart from that, entrepreneurs and consumers of fishery products can be closer even though they are very far away. Besides that, with the existence of an online marketing system, the credibility of the fisheries commodity business is considered more promising in the eyes of consumers. To carry out digital marketing, it is necessary to increase public knowledge of Information and Communication Technology (ICT)

Farmer Share Analysis of Tuna Fishermen in Gorontalo City, Indonesia

This research was conducted in Tanjung Kramat Village, Hulonthalangi District, Gorontalo City, Gorontalo Province. This study aims to determine the value of tuna fisherman's farmer share and to determine the marketing channels of tuna in Tanjung Kramat Village. The results showed that the marketing channels for tuna fishers in Tanjung Kramat Village were 2 channels. Channel I  is Fishermen –CamarLaut Company– Consumer Countries (Singapore, Malaysia, and Japan) channel II Fishermen - collectors - exporters CV. Baris Tuna Anugerah Gorontalo – Consumer Countries (Singapore, Malaysia, and Japan). The value of farmer share in the channel I gets the value of farmer share which is adjusted to the quality criteria of fish, there is quality A getting farmer share as much as 33% while on AC quality there is farmer share as much as 41% and quality C there is farmer share as much as 36% While in channel II the value of farmer share with fishermen to collectors according to the quality of the fish. In quality A, the farmer share value obtained is 90%, AC quality is 82% and C quality is 75%, while the farmer share value for collectors is to CV. Tuna Anugerah line that is adjusted to the quality of the fish. Quality A gets a farmer share value of 30% and AC quality gets 26% and quality C gets a farmer share value of 26%

TATANIAGA DAN MARGIN PEMASARAN IKAN TUNA DI KOTA GORONTALO

This study aims to determine the marketing of tuna fish in the city of Gorontalo. The analysis used includes marketing margin analysis, profit analysis, marketing efficiency analysis. The study was conducted in October-December 2019 in Gorontalo City. Tuna marketing institutions include; retailers, traveling vendors, and collectors. Tuna fish marketing in Gorontalo City follows general marketing channels, institutions that carry out marketing activities or functions from the producers to the consumers. Tuna Fish marketing is done alone by fishermen or through retailers, traveling traders and (local) collectors, and then sold directly to consumers. Fishermen sell to the market, limited to retailers and direct consumers, with marketing areas only for traditional markets in the city of Gorontalo. Fishermen sell fish to big traders, then big traders sell Tuna fish to exporters in Bali, Makassar, Palu and Surabaya. Exporters then export tuna fish to foreign countries. The initial price of tuna from producers (fishermen) is IDR 40,000 / kg based on the results of an analysis that shows that the margins of each marketing institution include retailers IDR 20,000 / kg, traveling traders IDR 30,000 / kg and traders gathering IDR 50,000 / kg . The highest margin is the trader 55.56%

Analysis of Vannamei Shrimp Cultivation Business ((Litopenaeus vannamei) In North Gorontalo District, Gorontalo Province

Traditional and intensive system of vannamei shrimp (Litopenaeus vannamei) cultivation has a high profit potential, with a high risk as well. The potential economic feasibility of the two cultivation systems needs to be studied to determine which cultivation systems are feasible to develop. The purpose of this study was to determine the feasibility level of vannamei shrimp (Litopenaeus vannamei) cultivation applied to intensive and super-intensive systems in traditional and semi-traditional ponds in North Gorontalo Regency. In this study, production technical activities will be analyzed descriptively by providing an overview of the techniques of Vanamei shrimp (Litopenaeus vannamei) cultivation which includes preparation of enlargement ponds, stocking of fry, maintenance, water management to harvesting. Based on the research results, it is known that the intensive system of vannamei shrimp cultivation is feasible compared to the traditional system. The R/C value of the intensive system vannamei shrimp ponds can reach 1.56. Meanwhile, traditional systems are only able to produce the highest R/C ratio of 1.38. The application of cultivation must be supported by the use of a water wheel which is more proportional than semi-traditional, as well assisted with a blower to supply dissolved oxygen. Payback period analysis, traditional ponds show a value of 0.23 meaning that they are able to return the cost of capital within 0.23 years (1 cycle), shorter than the maximum period of 3 cycles. BEP analysis, yields and prices show a value that is acceptable because overall it is above the BEP minimum limit

The Level of Welfare of the Family of Squid Fishermen Bubaa Village

This study aims to determine the welfare level of squid fishermen in Bubaa Village, Paguyaman Pantai District, Boalemo Regency, Gorontalo Province. This research was conducted from April to June 2022 . The research method used in the form of interviews and direct observation. Determination of respondents using the census method. The data obtained were then analyzed descriptively and quantitatively based on household income analysis (TRPN) and household expenditure analysis (Ct) as well as indicators of prosperous families from the Central Statistics Agency (BPS). The results showed that the fishing community in Bubaa Village, Paguyaman Pantai District, Boalemo Regency, Gorontalo Province was included in the high welfare category with a score of 2.64

Community Participation in Marine Tourism Development at Olele Village

This study aims to determine the participation of the community in the development of marine tourism in the Village District Olele Kabila Bone Bone Bolango District. The method used in this research is qualitative method with descriptive design. The results showed that community participation in marine tourism development in Olele Village consists of 3 aspects, namely the involvement of the emotional aspects of decision making, social involvement that is maintaining water resources, providing services and security, supervising or monitoring marine tourism, and involvement in terms of Economy that is managing or utilizing marine tourism. Keywords: community; participation; marine tourism

The Level of Welfare of the Family of Squid Fishermen Bubaa Village

This study aims to determine the welfare level of squid fishermen in Bubaa Village, Paguyaman Pantai District, Boalemo Regency, Gorontalo Province. This research was conducted from April to June 2022 . The research method used in the form of interviews and direct observation. Determination of respondents using the census method. The data obtained were then analyzed descriptively and quantitatively based on household income analysis (TRPN) and household expenditure analysis (Ct) as well as indicators of prosperous families from the Central Statistics Agency (BPS). The results showed that the fishing community in Bubaa Village, Paguyaman Pantai District, Boalemo Regency, Gorontalo Province was included in the high welfare category with a score of 2.64

Fishery Products and Technology in the New Normal Era

This research aims to determine the technical efficiency of handline fishing gear and allocative efficiency (price) of handline fishing gear as well as the economic efficiency of handline fishing gear in the new normal era in Kayubulan Village, Batudaa Pantai District, Gorontalo Regency, Gorontalo Province. This research was conducted in October-November 2018. This research used the method quantitative descriptive by using data analysis DEA (Data Envelopment Analysis) to measure technical efficiency and CBA (Cost Benefit Analysis) to measure allocative efficiency (price) and economic efficiency analysis is the result of technical efficiency and allocative efficiency (price).Analyze technical efficiency using DEAP softwareversion 2.1. The results of the study show that technical efficiency (ET) is known that the average value of technical efficiency obtained is0.788or <1, ​​meaning that the fishing effort of handline fishermen is still not technically efficient. The average allocative efficiency/price (EH) obtained is3,881or > 1, so the fishing effort with handline fishing gear is allocatively efficient. The average economic efficiency obtained is3,091or>1, so the average fishing effort with this handline fishing gear is economically efficient

Fish Supply Chain Model at the Gentuma Fishing Port, North Gorontalo Regency

It is hoped that the results of this study can become a guideline or benchmark for the supply chain system, especially for fishermen, collectors and business actors engaged in activities that support the Gentuma fish catch industry. The model displays latent or non-latent relationships and reciprocal relationships in terms of . This multifactor or multicriteria model will address complex problems as a kind of hierarchy. This research utilizes two types of data, namely primary data and secondary data. Primary data was obtained through direct interviews with the parties involved, including fishermen and suppliers as well as companies that play a role in the supply chain. Hierarchy is defined as the representation of complex problems in a multi-level structure, where the first level is the goal, followed by the factor level, criteria level, sub-criteria level, and so on until the last alternative level. Hierarchies allow complex problems to be broken down into easier and smaller to manage subproblems, then broken down into more manageable and smaller subproblems. The conclusions that can be drawn from the research are as follows: This research identifies a supply chain model where the distribution flow of commodities and information is only for the domestic market. One of the efforts made by fishermen is to cut the supply chain at the collector level, which allows them to sell fish at a higher price than the price purchased by collectors. The majority of fishermen are willing to be involved in the supply chain, but there are several factors that can be used as a measure of fishermen's willingness, namely the influence of price changes at the collector level, the collector's commitment to complying with payments, and norms in selling fish to financiers

Economic Impact Analysis of Marine Tourism to Community Revenue

This study aims to determine the economic impact on the income of nautical tourism village community Olele District of Kabila Bone Bone Bolango District. This research was conducted in July-November 2015. The respondents rating determined non-probality sampling, are selected by convenience sampling method. Researchers chose rating arbitrary or accidental encounter. The data collection was done by direct observation using questionnaires. The economic impact was analyzed by using Keynesian Income Multiplier. The results showed that the impact on revenues of maritime tourism Olele village communities are in the category of low and have not been felt evenly. Income Keynesian Multiplier value is 0.99, Type 1 Income Multiplier Ratio is 1.21 and Type 2 Income Multiplier Ratio is 1.67. Direct economic impact in the form of income owners of business units that is equal to 66.27%. While the indirect impact in the form of labor income is still very low at 2.81%. Further impact in the form of labor expenditures amounted to 48.76% is used for food. Keywords: Marine tourism; Keynesian Income Multiplier; economic impac