Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture

Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars

Nebraska Immigration: Deliberative Polling and Civic Engagement on Broadcast and New Media Coverage

Data were analyzed from an October 2007 deliberative poll event in Omaha, Nebraska. The focus of pre-event survey questions was on the usefulness of media sources on the coverage of the global immigration issue. The goal of the project was to promote civic engagement of citizens on an important public issue. The focus of post-event survey questions was on attention paid to media. Additionally, a post-event focus group explored public opinion on credibility of various news sources. While the deliberative poll produced some evidence of short-term effects in terms of citizens learning about the immigration issue, attitudes about media credibility appeared to be well established before the event and based on personal experiences. These beliefs may also have influenced the course of dialogue within the deliberative poll event. The method proved valuable for exploring in-depth views about controversial issues

\u3ci\u3eCommunication Technology and Social Change: Theory and Implications\u3c/i\u3e

Editors: Carol A. Lin and David J. Atkin Chapter 13, Digital Media Technology and Fair Use authored by Jeremy Harris Lipschultz, UNO faculty member. Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings. Its integrated focus expands and complements the scope of existing literature on this subject.https://digitalcommons.unomaha.edu/facultybooks/1243/thumbnail.jp

Faculty and Student Expectations and Perceptions of E-mail Communication in a Campus and Distance Doctor of Pharmacy Program

Objective. To examine faculty members’ and students’ expectations and perceptions of e-mail communication in a dual pathway pharmacy program. Methods. Three parallel survey instruments were administered to campus students, distance students, and faculty members, respectively. Focus groups with students and faculty were conducted. Results. Faculty members perceived themselves as more accessible and approachable by e-mail than either group of students did. Campus students expected a shorter faculty response time to e-mail and for faculty members to be more available than did distance students. Conclusion. E-mail is an effective means of computer-mediated communication between faculty members and students and can be used to promote a sense of community and inclusiveness (ie, immediacy), especially with distant students