Customer Satisfaction Survey Best Practices - The Case of Walmart

A class project sought to review customer satisfaction surveys of major retailers in light of survey creation best practices. Student Melissa Jackson provided a succinct oral presentation based on her written review

From Basement Twilight To Mainstream Spotlight: The State of the E-Sports Industry

This study is part of an independent study/ special problems (MKT 595) The objective of this exploratory project is to inquire about the history, current state and future prospects of the e-sports industry. Headlines such as Esports continue TV push with ESPN and Turner, sparking enthusiasm and eSports hits big time, with or without Olympics seem to suggest an unstoppable boom of e-sports. Is the hype justified? Can e-sports really appeal to mainstream customers or is the hype only a fad

Oh Millennials, Where Art Thy Communication Skills?

It is a truism that communication skills are an essential building block for being “career ready.” This notion applies to students of all majors. Regarding college graduates US employers have complained for years about rather “suboptimal” communication skill sets in general and deficient writing skills in particular. The objective of this conceptual study is two-fold: On the one hand it provides a detailed overview why it is of such paramount importance for students – especially marketing and other business majors – to have a rock solid command of written English. On the other hand, the study points to certain factors that might explain why some Millennials struggle with writing proficiency

Customer Satisfaction Survey Best Practices - The Case of Burger King

A class project sought to review customer satisfaction surveys of major retailers in light of survey creation best practices. Student Courtney Swafford provided a succinct oral presentation based on her written review

Customer Satisfaction Survey Best Practices - The Case of Dollar Tree

A class project sought to review customer satisfaction surveys of major retailers in light of survey creation best practices. Student Ross Jones provided a succinct oral presentation based on his written review

No Need To Go To A Galaxy Far, Far Away: Internship Opportunities in Murray, KY

It is a truism that internships provide students with invaluable insights for their professional career pursuits. However, some students hesitate to do an internship because allegedly there is nothing interesting to be found in the immediate geographic area. Two students will prove the opposite: They will present on their internship experiences in Murray, KY - on and off-campus

Murray State Student and Entrepreneur: The Case of Simply Schmunk, LLC. Apparel

In early 2017, inspired by his pet French bulldog Schmunk , by discussions among members of social media groups dedicated to French bulldogs as well as by his observation that casual shirts and sweaters seem to be either cheap and low-quality or pricey and high quality , the idea emerged in then-junior Cory Enix to found his own apparel company. The plan came to fruition in summer of 2017. However, Cory soon faced the proverbial truth of easier said than done. Motivated by strong entrepreneurial drive, Cory Enix has successfully done the first steps to put his company on a solid footing. Now it is April 2018, and Cory is ready to share the story of his first year as an entrepreneur: how he jumped through the hoops, learnt from trials and errors, and why he has reason to be carefully optimistic about the future of his company. We are proud to present Cory Enix, graduating senior and CEO of Schmunk, LLC

Once Reserved, Always Reserved? - A Longitudinal Study of Millennials’ Attitudes Toward Genetically Modified Organism (GMO) Foods

A study conducted at Murray State in 2013 by Drs. Stefan Linnhoff and L. Murphy Smith together with then-MBA student Elena Volovich on the perceptions of Millennials regarding foods containing Genetically Modified Organisms (GMOs) found surprising results: The outcomes indicated that Millennials tended to be somewhat skeptical about GMO foods. Females turned out to be significantly better informed and more reserved about GMO foods than males. The latter did not seem to be especially involved in the topic. The presentation provides first results of a longitudinal study. It seeks to answer these key questions: Have attitudes of Millennials changed since 2013? Are there still differences between males and females in their perceptions toward GMO foods

Discover Regensburg, Germany! The City And The University.

Murray State University and the University of Regensburg in Germany have been partners in international education since 1991. This unique partnership allows students to spend a semester in either country as part of an exchange program. The presenters are from Regensburg and will provide an insight into the university and its college of business as well as into the charming lifestyle of this picturesque city

Omnicom Group - A Unique Career Chance for MSU Students and Alumni

Omnicom Group, Inc. is a network of companies serving clients in the area of integrated marketing communications throughout the world. This group truly deserves the label behemoth considering it is composed of five major divisions that themselves represent conglomerates spanning a total of more than 1500 advertising agencies. Murray State University is in the most privileged position to have a long-standing, close relationship with Omnicom Group embodied not only by occasional visits of Omnicom top-executives coming to Murray but also by an annual, highly prestigious internship program as well as a sizable number of MSU alumni working for them. This research seeks to offer a selective overview over the structure of Omnicom Group as well as some information on the internship hoping to inspire students and recent alumni to consider a career with this global player in advertising