2 research outputs found
Closing the Marketing Capabilities Gap
- Author
- Aaker David A.
- Amit Raphael
- Anderson Chris
- Barney Jay
- Chesbrough Henry
- Court David C.
- Davenport Thomas H.
- Davenport Thomas H.
- Day George S.
- Day George S.
- Day George S.
- Dierkx I.
- Dutta S
- Dyer Jeffrey H.
- Eppler Martin
- Fiol C. Margery
- George S. Day
- Grove Andrew S.
- Gulati Ranjay
- Haeckel Stephen A.
- Hagel John
- Hamel Gary
- Hamel Gary
- Hauser John R.
- Helfat Constance F.
- Hult James
- Kelley Tom
- Kemp Mary Beth
- Klendorfer Paul R.
- Klingberg Torkel
- Levinthal Dan
- Liebowitz S.J.
- Linguri Sophie
- Lyons Daniel
- Makadok Richard
- Makadok Richard
- March James G.
- McGovern Gail
- Meyer Jorn-Axel
- Miles Raymond
- Moore Geoffrey
- Morgan Neil A.
- Ready Douglas A.
- Santos Jose
- Schreyoegg Georg
- Teece David J.
- Teece David J.
- Van den Bulte Christophe
- Welch Jack
- Winter Sidney G.
- Zott Christoph
- Zott Christoph
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study