How Do Corporations Use Internet for Public Relations?

In today\u27s dynamic environment characterised by higher advertising costs and lower efficiency of advertising, corporations are relying more and more on public relations (PR). We present new Internet technologies that can greatly improve corporations\u27 relations such as RSS feeds, blogs and podcasts. We have also conducted a thorough analysis of 50 largest world corporations\u27 web sites. We present some of the findings from this research and conclude with suggestions on how PR departments could improve their efforts

Disruptive technologies: a business model perspective on cloud computing

A viable business model is crucial for the successful commercialisation of disruptive technologies. The cloud computing industry provides an ideal example for exploring how various elements of a business model contribute to a product's success (or failure). We examine how Amazon.com, Salesforce.com and Siebel responded to the disruptive power of the cloud computing technology. Our findings suggest disruptive technology per se is not the reason for the collapse of large corporations, but rather the failure to adapt or create new business models to incorporate novel technology. Our findings have direct implications for strategic managers and entrepreneurs seeking to leverage disruptive technologies through the right business model

Deploying information technologies for organizational innovation: Lessons from case studies

Organizations must innovate if they are to survive in today's fiercely competitive marketplace. In this paper, we explore how leading organizations are using emerging technologies to enable novel forms of ideation that can radically increase the sheer volume of ideas they explore. In addition, we outline how organizations use technologies to cost effectively manage this increased volume of ideas by optimizing generation, mobilization, advocacy and screening, experimentation, commercialization, and even the diffusion and implementation of ideas. Critical to this is the management of knowledge during the innovation process