Conversion Prediction Using Multi-task Conditional Attention Networks to Support the Creation of Effective Ad Creative

Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the accurate prediction of ad creative text conversions before delivering to the consumer. The proposed framework includes three key ideas: multi-task learning, conditional attention, and attention highlighting. Multi-task learning is an idea for improving the prediction accuracy of conversion, which predicts clicks and conversions simultaneously, to solve the difficulty of data imbalance. Furthermore, conditional attention focuses attention of each ad creative with the consideration of its genre and target gender, thus improving conversion prediction accuracy. Attention highlighting visualizes important words and/or phrases based on conditional attention. We evaluated the proposed framework with actual delivery history data (14,000 creatives displayed more than a certain number of times from Gunosy Inc.), and confirmed that these ideas improve the prediction performance of conversions, and visualize noteworthy words according to the creatives' attributes.Comment: 9 pages, 6 figures. Accepted at The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2019) as an applied data science pape

Representation Learning for Attributed Multiplex Heterogeneous Network

Network embedding (or graph embedding) has been widely used in many real-world applications. However, existing methods mainly focus on networks with single-typed nodes/edges and cannot scale well to handle large networks. Many real-world networks consist of billions of nodes and edges of multiple types, and each node is associated with different attributes. In this paper, we formalize the problem of embedding learning for the Attributed Multiplex Heterogeneous Network and propose a unified framework to address this problem. The framework supports both transductive and inductive learning. We also give the theoretical analysis of the proposed framework, showing its connection with previous works and proving its better expressiveness. We conduct systematical evaluations for the proposed framework on four different genres of challenging datasets: Amazon, YouTube, Twitter, and Alibaba. Experimental results demonstrate that with the learned embeddings from the proposed framework, we can achieve statistically significant improvements (e.g., 5.99-28.23% lift by F1 scores; p<<0.01, t-test) over previous state-of-the-art methods for link prediction. The framework has also been successfully deployed on the recommendation system of a worldwide leading e-commerce company, Alibaba Group. Results of the offline A/B tests on product recommendation further confirm the effectiveness and efficiency of the framework in practice.Comment: Accepted to KDD 2019. Website: https://sites.google.com/view/gatn

I2SRM: Intra- and Inter-Sample Relationship Modeling for Multimodal Information Extraction

Multimodal information extraction is attracting research attention nowadays, which requires aggregating representations from different modalities. In this paper, we present the Intra- and Inter-Sample Relationship Modeling (I2SRM) method for this task, which contains two modules. Firstly, the intra-sample relationship modeling module operates on a single sample and aims to learn effective representations. Embeddings from textual and visual modalities are shifted to bridge the modality gap caused by distinct pre-trained language and image models. Secondly, the inter-sample relationship modeling module considers relationships among multiple samples and focuses on capturing the interactions. An AttnMixup strategy is proposed, which not only enables collaboration among samples but also augments data to improve generalization. We conduct extensive experiments on the multimodal named entity recognition datasets Twitter-2015 and Twitter-2017, and the multimodal relation extraction dataset MNRE. Our proposed method I2SRM achieves competitive results, 77.12% F1-score on Twitter-2015, 88.40% F1-score on Twitter-2017, and 84.12% F1-score on MNRE