IDENTYFIKACJA I STRUKTURALIZACJA CECH WSPÓŁCZESNEGO OTOCZENIA W ZARZĄDZANIU PRZEDSIĘBIORSTWEM

W artykule przedstawiono rolę i znaczenie podstawowych charakterystyk współczesnego otoczenia w podejmowaniu decyzji zarządczych w przedsiębiorstwie. Zmieniające się nieustannie warunki działania, złożoność i niepewność otoczenia są jednymi z podstawowych czynników wpływających na proces tworzenia i realizacji strategii przedsiębiorstwa, a więc na strukturę jego sfery badawczej oraz strukturę stosowanych instrumentów i działań. Nowoczesny menedżer powinien traktować powyższe cechy otoczenia jako stan normalny i dotyczący wszystkich organizacji, wymagający wzmożonego monitorowania otoczenia w celu identyfikacji szans i zagrożeń

Marketing information system and risk reduction in managing a company on foreign markets

Motivation: The need to develop marketing information systems results from the generally accepted need act according to marketing concept. When defined as a specific type of management information, marketing information refers to any kind of data that can be used in the process of marketing management in order to attenuate the uncertainty of decisions undertaken in the context of strategic marketing and operational marketing. The dynamic character of market processes and phenomena causes that decision-making always entails a certain dose of risk. Risk reduction is possible, for instance, by means of deploying relevant marketing information. One may, therefore, say that a role of information in a decision-making process could be perceived in terms of both uncertainty reduction and rendering undertaken decisions a privilege of correctness understood a priori.Aim: Any expansion beyond the scope of domestic market and searching for competitive advantages in the diversified international business environments are necessitated by taking decisions which involve greater risk than routine decisions based on experiences derived from the corporation’s domestic market. Likewise, decision-making process require a more profound informational support when they refer to international markets. By placing an emphasis on the sub-system of marketing research undertaken in a multicultural business environment, this paper aims to categorize and provide an in-depth insight into theoretical bases of marketing information systems with regard to companies functioning on foreign markets. The text elaborates upon the role of information in marketing management as well as upon selected approaches to the formation of marketing information systems. Moreover, the significance of international marketing research and its role in the process of corporate internationalization are explained. Likewise, basic forms of organization with regard to international marketing research are also characterized and explained from a perspective of involved spatial variables.Results: Globalization processes and the increase in the internationalization of enterprises pave the way for the development of marketing information systems which are utilized by contemporary business ventures seeking to internationalize their operations. Hence, one may postulate that the development of conceptualizations referring to international and global marketing is a motivating factor leading to the increase in the significance of well-constructed systems of marketing information with a special emphasis placed on the subsystem of marketing research. At this point, one has to bear in mind the international marketing research cannot be treated simply as an extension of domestic studies. When investigating international business environment, one is in a position to take a plethora of specific methodological problems into account at all stages of research procedures. The fundamental problem of international marketing research, which may be conceived as a context for further research, is equivalence of studies on diverse foreign markets and diverse cultures

Contemporary challenges and risks of retail banking development in Ukraine

Retail banking is an essential part of the financial services, accounting for a large part of all banking revenues and capital raising. This business line is designing the vital sphere to apply the adequate decision making approach for customer engagement, sustain profitability and increase competitive advantages. The modern trends in retail banking globally are based on digital innovations, bionic transformation and new regulatory issues. Ukrainian banks have also taken the first step to apply on-line platforms and cashless methods in banking. However, problems occur in the implementation of current global trends in the domestic retail market, which need to be solved. The authors have identified the key objectives of market changes in retail banking operational processes, which have significant impact on the banking ecosystem creation of retail banking in Ukraine. The review part of the article studied the modern challenges and advantages of retail banking development in Ukraine with comparative analyses of current global and regional issues, based on digital technologies and innovations in financial industry. The results of the analyses investigate the state of retail banking, and prospects of revenue growth, explain the key performance indicators of retail banking services, present insights of the key drivers of the Ukrainian’s banking efficiency gap. Based on operational risks and productivity analyses, the authors estimated the negative issues in Ukrainian retail banking. The results enable existing banks to determine the financial and operational risks, and increase the effectiveness of applying digital innovations in domestic retail banking sector. The recommendations for the enforcement of the market and regulatory changes of retail banking landscape in the case of Ukraine are suggested

Marketing information system and risk reduction in managing a company on foreign markets

Motivation: The need to develop marketing information systems results from the generally accepted need act according to marketing concept. When defined as a specific type of management information, marketing information refers to any kind of data that can be used in the process of marketing management in order to attenuate the uncertainty of decisions undertaken in the context of strategic marketing and operational marketing. The dynamic character of market processes and phenomena causes that decision-making always entails a certain dose of risk. Risk reduction is possible, for instance, by means of deploying relevant marketing information. One may, therefore, say that a role of information in a decision-making process could be perceived in terms of both uncertainty reduction and rendering undertaken decisions a privilege of correctness understood a priori. Aim: Any expansion beyond the scope of domestic market and searching for competitive advantages in the diversified international business environments are necessitated by taking decisions which involve greater risk than routine decisions based on experiences derived from the corporation’s domestic market. Likewise, decision-making process require a more profound informational support when they refer to international markets. By placing an emphasis on the sub-system of marketing research undertaken in a multicultural business environment, this paper aims to categorize and provide an in-depth insight into theoretical bases of marketing information systems with regard to companies functioning on foreign markets. The text elaborates upon the role of information in marketing management as well as upon selected approaches to the formation of marketing information systems. Moreover, the significance of international marketing research and its role in the process of corporate internationalization are explained. Likewise, basic forms of organization with regard to international marketing research are also characterized and explained from a perspective of involved spatial variables. Results: Globalization processes and the increase in the internationalization of enterprises pave the way for the development of marketing information systems which are utilized by contemporary business ventures seeking to internationalize their operations. Hence, one may postulate that the development of conceptualizations referring to international and global marketing is a motivating factor leading to the increase in the significance of well-constructed systems of marketing information with a special emphasis placed on the subsystem of marketing research. At this point, one has to bear in mind the international marketing research cannot be treated simply as an extension of domestic studies. When investigating international business environment, one is in a position to take a plethora of specific methodological problems into account at all stages of research procedures. The fundamental problem of international marketing research, which may be conceived as a context for further research, is equivalence of studies on diverse foreign markets and diverse cultures

Typologia strategii internacjonalizacji przedsiębiorstw

Although the internationalization of enterprises is a common phenomenon nowadays, there are diverse factors that motivate corporations to globalize their operations, and divergent strategies rendering acting and competing in international markets possible. The article outlines a typology of internationalization strategies with specific respect to such criteria as time and range of business operations taking place in international markets and the sheer scope of applied internationalization processes. Basic strategies of internationalization as well as determinants of their implementation are also characterized

Foreign direct investment location risk

The theoretical part of the paper presents the essence of the concept of the location of foreign direct investment (FDI). Investment attractiveness is defined and the basic factors thereof affecting the extent and level of risk related to the FDI location are characterized. The factors include transport availability, labour costs, the size and quality of labour resources, the product marketability, the level of the economic and social infrastructure development, the level of economic development, the level of general security and the investor oriented activity of the area. The empirical part presents the results of the study conducted by the Ernst & Young consultancy company on the risk related to the FDI location in Poland in the context of capital flows in Europe and worldwide

Zmiany w zarządzaniu strategicznym przez stosowanie koncepcji foresight

Uwzględniając specyfikę zarządzania strategicznego i możliwości zastosowania koncepcji foresight, w artykule określono potencjalne zakresy zmian zarządzania strategicznego wskutek włączenia do tego procesu badań foresightingowych. Wykorzystywanie koncepcji foresight stanowi swoisty przełom w zarządzaniu strategicznym, ponieważ może ona służyć kreowaniu pożądanej wizji przyszłości, ograniczeniu przeszkód racjonalności podejmowanych decyzji i adaptowaniu zarządzania strategicznego do wymogów otoczenia

Airport safety management

The theoretical part of this article is concerned with a characteristic of basic safety 18 hazards that are typical of contemporary airports. The role and significance of airport safety 19 issues are delineated from a European perspective, and the identification of agents and 20 agencies responsible for safety management systems for airports is provided in the context of 21 Polish experiences in the field. More specifically, the text emphasizes the role of 22 technological devices in the process of ensuring a higher level of safety to contemporary 23 airports. The empirical part of the article, in turn, is dedicated to the presentation of survey 24 results concerned with the opinions on safety measures that were expressed by passengers of 25 the Katowice Airport

Business networking on high-tech markets

Celem artykułu jest charakterystyka kategorii powiązań sieciowych przedsiębiorstw w kontekście funkcjonowania rynków zaawansowanych technologii. Branże związane z tego rodzaju technologiami należą współcześnie do najbardziej dynamicznie rozwijających się w gospodarce światowej. Dynamika zmian i efekty prac badawczych i rozwojowych w przedsiębiorstwach funkcjonujących na rynkach zaawansowanych technologii wpływają na polepszanie wyników działalności gospodarczej w pozostałych branżach gospodarki. Wśród cech przedsiębiorstw zaawansowanych technologii wymienia się wykorzystanie kompleksowej technologii produkcji, intensywne działania w obszarze badań i rozwoju, wysoki poziom innowacyjności, a także szybką dyfuzję innowacji technologicznych. Ponadto wymienić trzeba wysokie kwalifikacje pracowników, konieczność ponoszenia dużych nakładów finansowych oraz związany z tym wysoki poziom ryzyka inwestycyjnego. Warunki funkcjonowania przedsiębiorstw nowoczesnych technologii charakteryzują się dużą intensywnością współpracy naukowo-technologicznej, zarówno w obrębie poszczególnych krajów, jak i w wymiarze międzynarodowym. W związku z powyższym rośnie znaczenie kooperacji i powiązań sieciowych, które z jednej strony są szansą rozwojową na rynkach szybko zmieniających się zaawansowanych technologii, ale z drugiej mogą być źródłem zagrożeń i ryzyka dla bezproblemowego funkcjonowania przedsiębiorstwa.Nowadays, high-tech technologies are one of the most dynamically developing types of business in the worldwide economy. The dynamics of occurring changes, as well as effects of research and development undertakings taking place in high-tech business ventures exert a positive influence upon performance taking place in other branches of economy. Enterprises utilizing sophisticated technologies are characterized by complex production technologies, massive investments in research and development, high level of innovativeness, rapid diffusion of technological novelties, high qualifications of employed workers, as well as the necessity to incur significant expenditures with concomitant increase in the investment risk. The functioning of businesses utilizing new technologies are characterized by a considerable intensity of science and technological cooperation taking place within national economies and global markets. Hence, one may observe an increase in the significance of cooperation and networking, which is, on the one hand, an opportunity and competitive advantage on high-tech markets and, on the other hand, a source of threats and risks to the functioning of a given enterprise

Powiązania sieciowe przedsiębiorstw na rynkach zaawansowanych technologii

Celem artykułu jest charakterystyka kategorii powiązań sieciowych przedsiębiorstw w kontekście funkcjonowania rynków zaawansowanych technologii. Branże związane z tego rodzaju technologiami należą współcześnie do najbardziej dynamicznie rozwijających się w gospodarce światowej. Dynamika zmian i efekty prac badawczych i rozwojowych w przedsiębiorstwach funkcjonujących na rynkach zaawansowanych technologii wpływają na polepszanie wyników działalności gospodarczej w pozostałych branżach gospodarki. Wśród cech przedsiębiorstw zaawansowanych technologii wymienia się wykorzystanie kompleksowej technologii produkcji, intensywne działania w obszarze badań i rozwoju, wysoki poziom innowacyjności, a także szybką dyfuzję innowacji technologicznych. Ponadto wymienić trzeba wysokie kwalifikacje pracowników, konieczność ponoszenia dużych nakładów finansowych oraz związany z tym wysoki poziom ryzyka inwestycyjnego. Warunki funkcjonowania przedsiębiorstw nowoczesnych technologii charakteryzują się dużą intensywnością współpracy naukowo-technologicznej, zarówno w obrębie poszczególnych krajów, jak i w wymiarze międzynarodowym. W związku z powyższym rośnie znaczenie kooperacji i powiązań sieciowych, które z jednej strony są szansą rozwojową na rynkach szybko zmieniających się zaawansowanych technologii, ale z drugiej mogą być źródłem zagrożeń i ryzyka dla bezproblemowego funkcjonowania przedsiębiorstwa.Nowadays, high-tech technologies are one of the most dynamically developing types of business in the worldwide economy. The dynamics of occurring changes, as well as effects of research and development undertakings taking place in high-tech business ventures exert a positive influence upon performance taking place in other branches of economy. Enterprises utilizing sophisticated technologies are characterized by complex production technologies, massive investments in research and development, high level of innovativeness, rapid diffusion of technological novelties, high qualifications of employed workers, as well as the necessity to incur significant expenditures with concomitant increase in the investment risk. The functioning of businesses utilizing new technologies are characterized by a considerable intensity of science and technological cooperation taking place within national economies and global markets. Hence, one may observe an increase in the significance of cooperation and networking, which is, on the one hand, an opportunity and competitive advantage on high-tech markets and, on the other hand, a source of threats and risks to the functioning of a given enterprise