Festival markets and conservation : The case of Singapore.

The term festival market is basically a generic name which encompasses developments that exhibit certain characteristics. This includes a unique atmosphere, various forms of entertainment, large areas that cater to the masses, specialty retail outlets, a unifying theme and a gathering place where many people come to enjoy its one-of-a-kind ambience. In our research, we have explored the concepts of festival markets and urban conservation. This is to determine the relevant issues and features unique to the development of festival markets on conservation sites in Singapore

Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training

The pandemic has caused much mental, social and financial stress. Policies and standard operating procedures have helped to alleviate some stress and create systematicity, expectancy, and predictability. This paper aims to alleviate some of the stress through model-based social customer relationship management system, an Augmented Reality board game, and two mini tourism games. The first aims to increase collaboration among stakeholders and to increase more effective and efficient resource management. The second phases players through the preparation, recruitment, attack and observation phases at a slower pace than competitive gaming. The third and fourth project introduce places and trigger memories through mini games respectively. These provide analogical training in social customer relationship management and in developing more systematic thinking, expectations, fun and mindfulness. AI-assistance would enable personalization/intelligent context-aware recommendations