1 research outputs found
The Effectiveness of Benefit Type and Price Endings in Green Advertising
- Author
- Aiken Leona S.
- Alba Joseph W.
- Alexa K. Fox
- Appell David
- Banerjee Bobby
- Banerjee Subhabrata
- Basu Kaushik
- Baumgartner Bernhard
- Berger Paul D.
- Bergkvist Lars
- Bettman James R.
- Bizer George Y.
- Bliss Perry
- Bogdan Lea
- Burke Marian C.
- Calder Bobby J.
- Carlson Les
- Carson Rachel
- Chen Yu-Shan
- Chitra K.
- Choi Jungsil
- Cramer Jerome
- Dehaene Stanislas
- Dillingham Susan
- Drolet Aimee L.
- Dunlap Riley E.
- Edwards Jim
- Fazio Russell H.
- Fitzsimons Gavan J.
- Fitzsimons GrĂ¡inne
- Freling Traci
- Friestad Marian
- Futerra
- Gregory Gary D.
- Gurau Calin
- Harper Donald V.
- Hopkins Katy
- Hornik Jacob
- Hultsman Wendy Z.
- Huston John
- Huttenlocher Janellen
- Iyer Easwar
- Jared Oakley
- Jennifer Martinez
- Kahneman Daniel
- Kalafatis Stavros P.
- Keller Kevin Lane
- Lamb Charles W.
- Lambert Zarrel V.
- Landler Mark
- Laroche Michel
- Lifestyles of Health and Sustainability (LOHAS)
- Luchs Michael G.
- Luo Xueming
- Marketing Week
- Marla B. Royne
- Maronick Thomas J.
- McCracken Jeffrey
- McKinsey and Company
- Mohan Anne Marie
- Mohr Lois A.
- Monroe Kent B.
- Morris Louis A.
- Murphy Patrick E.
- Nagle Thomas T.
- Newman Andrew A.
- Obermiller Carl
- Osterhus Thomas L.
- Ottman Jacquelyn A.
- Ottman Jacquelyn A.
- Ottman Jacquelyn A.
- Paradise Andrew
- Park Whan C.
- Perdue Barbara C.
- Peterson Robert A.
- Phillips David
- Pickett-Baker Josephine
- Roper Consulting
- Royne Marla B.
- Saad Lydia
- Safire William
- Salminen Pekka
- Schindler Robert M.
- Schindler Robert M.
- Schindler Robert M.
- Schindler Robert M.
- Schindler Robert M.
- Schindler Robert M.
- Schindler Robert M.
- Schindler Robert M.
- Shrum L. J.
- Shutovich Christina A.
- Smith Taken Katherine
- Stiving Mark
- Stiving Mark
- Svoboda Michael
- Tarrant Michael A.
- Terrachoice
- Thaler Richard
- Thau Barbara
- Thomas Rodney W.
- U.S. News &
- Vlosky Richard P.
- Walker Jean-Cyril
- Zeithaml Valarie A.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
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