1 research outputs found
Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games
- Author
- Alwitt Linda
- Andrews J. Craig
- Babin Laurie A.
- Balasubramanian Siva K
- Baron Reuben M.
- Bulik Beth Snyder
- Chunovic Louis
- Cuneo Alice Z
- DeLorme Denise E.
- Durand Richard M.
- d’Astous Alain
- d’Astous Alain
- Edwards Ellen
- Friestad Marian
- Glaser Barney G.
- Gough Paul J
- Gould Stephen J.
- Grover Ronald
- Gupta Pola B.
- Gupta Pola B.
- Gupta Pola B.
- Haller Thomas F
- Hirschman Elizabeth C.
- James William L.
- Karrh James A
- Karrh James A.
- Karrh James A.
- Kozinets Robert V
- Kuchinskas Susan
- LaPastina Antonio C
- Larkin Ernest F
- Law Sharmistha
- Lienert Anita
- MacKenzie Scott B.
- Marriott Michel
- McCarty John
- Mittal Banwari
- Moorman Marjolein
- Moran Gwen
- Muehling Darrell D
- Naughton Keith
- Nebenzahl Israek D.
- Nelson Michelle R
- Ong Beng Soo
- Pennington Robert
- Pollay Richard
- Roehm Harper A.
- Rotzoll Kim B.
- Russell Cristel Antonio
- Russell Cristel Antonio
- Schlosser Ann E.
- Shavitt Sharon
- Spillman Susan
- Steuer Jonathan
- Vorderer Peter
- Vranica Susan
- Wade Will
- Wasko Janet
- Youn Seounmi
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
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