EXPLORING CONSUMER VALUE OF CROSS-BORDER ONLINE SHOPPING: AN APPLICATION OF MEANS-END CHAIN THEORY AND MASLOW\u27S HIERARCHY OF NEEDS

While online shopping websites are facing the difficulties of price and low-quality competition, cross- border online shopping is on a vigorous development trend, showing that cross-border online shopping is an important trend of online shopping field. Due to the complexity of cross-border online shopping is much higher than the traditional domestic online shopping, so understanding the value of cross-border online shopping consumers is the most important success factors. Companies want to develop new markets abroad, must understand the local consumer’s behaviour and their decision-making process in order to make good business strategies. This study uses means-end chain to construct Taiwanese cross-border online shopping consumers’ hierarchical value map, and also uses Maslow’s hierarchy of needs to sort these value elements’ importance. After obtained the reason why consumers use cross-border online shopping service and what values they got in this service. Researcher can predict and analyse the evolution and development of cross- border online shopping, provide reference for future online shopping academic studies and online shopping industry’s decision-making

On the Insignificance of Photochemical Hydrocarbon Aerosols in the Atmospheres of Close-in Extrasolar Giant Planets

The close-in extrasolar giant planets (CEGPs) reside in irradiated environments much more intense than that of the giant planets in our solar system. The high UV irradiance strongly influences their photochemistry and the general current view believed that this high UV flux will greatly enhance photochemical production of hydrocarbon aerosols. In this letter, we investigate hydrocarbon aerosol formation in the atmospheres of CEGPs. We find that the abundances of hydrocarbons in the atmospheres of CEGPs are significantly less than that of Jupiter except for models in which the CH$_4$ abundance is unreasonably high (as high as CO) for the hot (effective temperatures $\gtrsim 1000$ K) atmospheres. Moreover, the hydrocarbons will be condensed out to form aerosols only when the temperature-pressure profiles of the species intersect with the saturation profiles--a case almost certainly not realized in the hot CEGPs atmospheres. Hence our models show that photochemical hydrocarbon aerosols are insignificant in the atmospheres of CEGPs. In contrast, Jupiter and Saturn have a much higher abundance of hydrocarbon aerosols in their atmospheres which are responsible for strong absorption shortward of 600 nm. Thus the insignificance of photochemical hydrocarbon aerosols in the atmospheres of CEGPs rules out one class of models with low albedos and featureless spectra shortward of 600 nm.Comment: ApJL accepte

ELECTROMYOGRAPHIC ANALYSIS IN ABDOMINAL MUSLCES DURING CURL-UP EXERCISES

Trunk muscle strength is necessary to maintain the core stability. Several abdominal machine exercises have been investigated through electromyographic (EMG) analysis. Escamilla, et al. (2008) studied numerous abdominal exercises and found that Ab Slide and Torso Track were the most effective exercises in activating abdominal muscles with the relative high EMG activities during abdominal exercise. High internal oblique activities and low rectus abdominis activities in bridging stabilization exercise were also found in EMG analysis (Stevens et al., 2006). One of the most common and convenient ways to strengthen abdominal muscle is the sit-up or curl exercise, which could even be performed at home in healthy populations. However, little research has been conducted to study the curl-up exercise. Therefore, the purpose of this study was to investigate the relative EMG activation levels in rectus abdominis and external oblique during the curl-up exercise. The abdominal strengthening technique with higher EMG activities would be revealed in this study

The Impact of Experience in Service Virtualization on Travel Intention - The Case of Forbidden City Tour

The advent of Internet and home shopping economy in the recent years has reduced the intention of people to leave home for sightseeing. This has significantly impacted the growth of physical tourism industry. This paper utilizes the virtual tour of Forbidden City to conduct a sequence of experiments in tourism experience. Before using the system, Theory of Planned Behavior and Involvement are employed to measure the intention of traveling. After then, two constructs, emotion and system, are adopted to explore how the experiential value of virtual tourism impacts the intention of travelling. The experience of tour virtualization allows customers to create unforgettable feelings in the virtual world. It can affect not only the customer’s experiential value of virtual tourism, but also intention of traveling in the future

Evaluation of Site Response Using Downhole Array Data from a Liquefied Site

Downhole array ground motions recorded at Port Island during the mainshock and aftershocks of the Hyogoken-Nanbu (Kobe) earthquake of January 17, 1995, were used in this study for evaluating the reasonableness of commonly used site response analysis techniques (both nonlinear effective stress and equivalent linear total stress techniques). The nonlinear effective stress analyses were performed using the computer code SUMDES; the equivalent linear total stress analyses were performed using the computer code SHAKE. Dynamic soil properties as well as other data for characterizing nonlinear stress-strain, cyclic strength, and pore pressure generation and dissipation of the Masado till that liquefied during the mainshock of the Kobe earthquake were derived from published papers

ELECTRONIC WORD-OF-MOUTH: AN INTEGRATION OF SOCIAL INFLUENCE AND IDENTITY

Over the past decade, electronic word-of-mouth communication (EWOM) has become more salient in online contexts. However, the extant literature on EWOM has largely depended upon theories developed in traditional offline contexts. We proposed that both individual and social settings should not be ignored in the study of EWOM and sought to integrate two perspectives: social influence and social identity. More specifically, we examined the impact of cognitive and emotional social identities on social influence. While both types of social identities were positively associated with social influence, the strength of influence varied depending on the type of products being consumed. We also found that fewer members identified with communities where there were high discrepancies in members’ product expertise. Conversely, more members identified with communities where they had strong ties. These findings had strong theoretical and practical implications on EWOM

Meridional Transport in the Stratosphere of Jupiter

The Cassini measurements of C$_2$H$_2$ and C$_2$H$_6$ at $\sim$5 mbar provide a constraint on meridional transport in the stratosphere of Jupiter. We performed a two-dimensional photochemical calculation coupled with mass transport due to vertical and meridional mixing. The modeled profile of C$_2$H$_2$ at latitudes less than 70$^\circ$ follows the latitude dependence of the solar insolation, while that of C$_2$H$_6$ shows little latitude dependence, consistent with the measurements. In general, our model study suggests that the meridional transport timescale above 5-10 mbar altitude level is $\gtrsim$1000 years and the time could be as short as 10 years below 10 mbar level, in order to fit the Cassini measurements. The derived meridional transport timescale above the 5 mbar level is a hundred times longer than that obtained from the spreading of gas-phase molecules deposited after the impact of Shoemaker-Levy 9 comet. There is no explanation at this time for this discrepancy.Comment: 11 pages, 3 figures, 1 table. ApJL in pres