El Emprendimiento Comunitario Como Resultado De La Vinculación Social Universitaria Para El Fortalecimiento De Proyectos Productivos

The university is an institution with a social commitment that trains professionals in different fields. In addition to the substantive functions, referred to higher education as teaching, research and dissemination of culture, bonding arises as an increasingly important activity, which is fundamental because it is associated with strengthening the productive and social sectors. Under this premise, the Universidad Juárez Autónoma de Tabasco in Mexico has a strategic axis focused on linking to development in which different programs operate, including those of social inclusion for the benefit of communities in the region. As a consequence, the present investigation of qualitative and exploratory scope is developed under the case study design, with the objective of explaining how community entrepreneurship can be consolidated from the academy fostering social bonding; documenting an institutional project that was favorable both for the institution through social ties with Tabasco communities, and for a group of small producers of the entity. The community project was developed through an alliance between students, research professors and entrepreneurship experts. The results showed that the link is an effective instrument to strengthen the relevance of the university, to meet social needs, support government agencies to make their programs more efficient and effective, as well as feedback the training processes of the university itself, for the benefit of different communities of the state of Tabasco in Mexico

Importancia De La Innovación Para Emprendedores De Micro Y Pequeñas Empresas Mexicanas Del Sector Servicio En Villahermosa-Tabasco Y Mexicali-Baja California. Estudio Cuantitativo

The enterprises that result in the creation of companies are in need of implementing strategies that translate into an adequate positioning of their sector against competition. It also allows them to survive in global markets and to undergo continuous changes. For this reason, innovation as a part of the project is an important differentiating factor. In this context, this paper focuses on contrasting the actions focused on innovation by entrepreneurs of micro and small Mexican companies in the service sector of Mexicali, Baja California, and Villahermosa, Tabasco, with the aim of identifying the significant role played by innovation in the course of time. The above was achieved through a quantitative study that has a descriptive, exploratory, and correlational scope. As part of the results, it is through these strategies that it helps to promote an innovative enterprise, facilitating the generation of new ideas, and improving its ability to innovate. This would, however, results to products and services that are scalable and of greater value, taking the company to competitive levels and promoting its development in a sustainable manner. In conclusion, this effort must be permanent because there is a positive and significant relationship between innovation and actions in the development of it. This is not only for the company, but for the entity where they are located

European Scientific Journal

Los emprendimientos que resultan en la creación de empresas se ven en la necesidad de implementar estrategias que se traduzcan en un posicionamiento adecuado en su sector frente a su competencia y que además les permita sobrevivir en mercados globales y de continuos cambios. Por esta razón, la innovación como parte de los emprendimientos resulta un factor diferenciador importante. Bajo este contexto, la investigación tuvo como objetivo contrastar las acciones enfocadas a la innovación por parte de los emprendedores de micro y pequeñas empresas mexicanas del sector servicio de Mexicali, Baja California y Villahermosa, Tabasco, para identificar la importancia que para ellos tiene la innovación en el transcurso del tiempo. Lo anterior se logró a través de un estudio cuantitativo de alcance descriptivo, exploratorio y correlacional. Como parte de los resultados se tiene que a través de estas estrategias se coadyuva a potenciar un emprendimiento innovador, facilitando la generación de nuevas ideas y mejorando su capacidad de innovar para lograr productos o servicios escalables y de mayor valor, llevando la empresa a niveles competitivos e impulsando su desarrollo de forma sostenible. Se concluye que este esfuerzo debe ser permanente, pues existe una relación positiva y significativa entre la innovación y las acciones en el desarrollo de la misma, no sólo para la empresa sino para la entidad donde estas se ubican.European Scientific Journalhttps://eujournal.org/index.php/esj/article/view/1112