Proposal for a Penn Bookstore Internship Program in Events and Marketing

The purpose of this thesis is to propose the creation of an events/marketing internship program at the Penn Bookstore. I begin with a review of common terms and definitions used to describe student-learning experiences. Penn has multiple resources available to undergraduate students looking for an internship. Based on a review of internship programs offered through Penn and at a variety of local organizations, I identify and describe common and unique program categories. In addition, I examine three internship program models from the perspective of academic, non-profit and corporate/for-profit organizational settings. Based on this review, I propose my vision for an internship program model for the Penn Bookstore. I conclude by relating the benefits of the proposed internship program to the Bookstore, the undergraduate student community at Penn, and the University