CHROME: An Approach To Teaching The Concept Of Inter-Functional Cooperation In Services Organizations

When teaching a services course (e.g., Services Marketing) it is essential that students understand that marketing/management, operations and human resource management within the service organization be fully coordinated. One useful acronym used to remind students of this need is “CHROME”, standing for Communications, Human Resources, Operations, Marketing and Everyone. It is easy for students to remember and leads to a discussion of “CHROME”ing

Building Sustainability into Services Marketing: Expanding decision-making from a mix to a matrix

The purpose of this study is to develop a framework that will provide the services marketing manager a systematic, holistic and transparent means of enhancing sustainability performance through the marketing function. We review the literature dealing with the confluence of services marketing and sustainability, identify gaps in current sustainability-services marketing literature and inductively develop a conceptual framework for Sustainability Services Marketing (SSM).We describe services marketing practice examples in order to uncover the implications of a sustainability focus for services marketing and illustrate how to operationalise the framework. The resulting framework, (i) ensures that sustainability is incorporated into the strategic services marketing planning process, (ii) adapts and expands the traditional concept of the services marketing mix, by adding Partnerships to the traditional mix elements, and (iii) cross-references services marketing mix decision-making with the triple bottom line to describe the marketing task in terms of a matrix rather than a mix. This permits sustainability benchmarking and planning across the triple bottom line, and across the range of activities the services marketing manager might be expected to manage in order to enhance sustainability performance. We shift services marketing management attention to a broader and more sustainability-responsible whole-of-business approach. This research provides timely and effective guidance for the services marketing manager seeking to enhance his or her business\u27s sustainability performance in a systematic, holistic, and transparent way

Message variables for effective advertising of corporate social responsibility initiatives: results of an experimental design

Stakeholders increasingly expect firms to consider their social and environmental impacts as well as their economic impacts, and address their corporate social responsibility (CSR). One stakeholder group, consumers, report they want to be informed of how firms do this, and use this information when purchasing. This paper reports on an investigation of two message variables believed necessary for effective advertising about CSR initiatives, social topic information and social impact specificity. We manipulated each of these variables at three levels for an unfamiliar retail bank brand engaging with the social issue of the arms trade. While social topic information was found to be non-significant in influencing the dependent variable, overall scepticism toward CSR claims, social impact specificity was found to have a significant link to message inhibition of scepticism cognitions. The findings are insightful for marketing communications managers tasked with effectively informing a key stakeholder audience, consumers, of a firm’s pro-social achievements

Building sustainability into services marketing: expanding decision-making from a mix to a matrix

In line with the AMA\u27s revised (2007) definition of marketing, which aligns with the societal marketing orientation by requiring that Marketing create value not just for individual consumers and organisations but also for society at large, this paper proposes a Sustainability Services Marketing (SSM) framework. At present, services marketing managers have little guidance on how to pursue sustainability and achieve sustainable development goals. The SSM addresses this gap in a systematic, holistic and transparent way by ensuring sustainability cascades through the strategic marketing planning process. The traditional services marketing mix is expanded to include partnership, and the eight elements are cross-referenced against the three pillars of the triple bottom line - Planet, People and Profit - to produce the Sustainability Services Marketing Matrix (SSMM). The model is described and illustrated with brief case examples, and implications for theory and practice, and potential directions for further research are discussed

Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations

Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on existing literature and the author’s experience with developing business models. Findings: The BMI strategy framework can help managers establish a BMI portfolio strategy following six pathways within four categories. Conclusions lead to avenues for future research in Business Model Innovation portfolio strategy, dynamic Business Model Innovation processes, and market innovation. Originality/Value: The article deepens the theoretical understanding of Business Model Innovation strategy and provides an enriched dynamic classification of Business Model Development and Business Model Innovation, new to the rm, new to the market and new to the world and the expected outcome being more or less novel (incremental, evolutionary, transformative). Our analysis brings new insights into the recent development in the literature from a static to a more dynamic view on Business Model Innovation, supporting a dynamic analysis of strategy development and Business Model Innovation processes.

Properties of the H-alpha-emitting Circumstellar Regions of Be Stars

Long-baseline interferometric observations obtained with the Navy Prototype Optical Interferometer of the H-alpha-emitting envelopes of the Be stars eta Tauri and beta Canis Minoris are presented. For compatibility with the previously published interferometric results in the literature of other Be stars, circularly symmetric and elliptical Gaussian models were fitted to the calibrated H-alpha observations. The models are sufficient in characterizing the angular distribution of the H-alpha-emitting circumstellar material associated with these Be stars. To study the correlations between the various model parameters and the stellar properties, the model parameters for eta Tau and beta CMi were combined with data for other Be stars from the literature. After accounting for the different distances to the sources and stellar continuum flux levels, it was possible to study the relationship between the net H-alpha emission and the physical extent of the H-alpha-emitting circumstellar region. A clear dependence of the net H-alpha emission on the linear size of the emitting region is demonstrated and these results are consistent with an optically thick line emission that is directly proportional to the effective area of the emitting disk. Within the small sample of stars considered in this analysis, no clear dependence on the spectral type or stellar rotation is found, although the results do suggest that hotter stars might have more extended H-alpha-emitting regions.Comment: 24 pages, 16 figures, accepted for publication in Ap

Students’ computer use in selected undergraduate agriculture courses: An examination of required tasks

Abstract Faculty members in a college of agriculture were surveyed to determine the computer tasks required of students enrolled in selected undergraduate courses (a = 63

Extensive DNA mimicry by the ArdA anti-restriction protein and its role in the spread of antibiotic resistance

The ardA gene, found in many prokaryotes including important pathogenic species, allows associated mobile genetic elements to evade the ubiquitous Type I DNA restriction systems and thereby assist the spread of resistance genes in bacterial populations. As such, ardA contributes to a major healthcare problem. We have solved the structure of the ArdA protein from the conjugative transposon Tn916 and find that it has a novel extremely elongated curved cylindrical structure with defined helical grooves. The high density of aspartate and glutamate residues on the surface follow a helical pattern and the whole protein mimics a 42-base pair stretch of B-form DNA making ArdA by far the largest DNA mimic known. Each monomer of this dimeric structure comprises three alpha–beta domains, each with a different fold. These domains have the same fold as previously determined proteins possessing entirely different functions. This DNA mimicry explains how ArdA can bind and inhibit the Type I restriction enzymes and we demonstrate that 6 different ardA from pathogenic bacteria can function in Escherichia coli hosting a range of different Type I restriction systems

The economic and innovation contribution of universities: a regional perspective

Universities and other higher education institutions (HEIs) have come to be regarded as key sources of knowledge utilisable in the pursuit of economic growth. Although there have been numerous studies assessing the economic and innovation impact of HEIs, there has been little systematic analysis of differences in the relative contribution of HEIs across regions. This paper provides an exploration of some of these differences in the context of the UK’s regions. Significant differences are found in the wealth generated by universities according to regional location and type of institution. Universities in more competitive regions are generally more productive than those located in less competitive regions. Also, traditional universities are generally more productive than their newer counterparts, with university productivity positively related to knowledge commercialisation capabilities. Weaker regions tend to be more dependent on their universities for income and innovation, but often these universities under-perform in comparison to counterpart institutions in more competitive regions. It is argued that uncompetitive regions lack the additional knowledge infrastructure, besides universities, that are more commonly a feature of more competitive regions