The impact of source establishment & negative eWOM on brand loyalty.

The purpose of this study aims to establish a counter-intuitive proposition which contravenes the popular notion that consumers tend to perceive a more established source to be more trustworthy. More specifically, this study purports that when exposed to a negatively written electronic word-of-mouth (eWOM) on a chosen brand, the impact on brand loyalty is greater for the less established source (Experiment group) as compared to the more established source (Control group). To do so, a paired sampled t-test was employed to generate the means and significance level for the survey results. In the survey, a group of 71 college students were randomly divided into the Control and Experiment group. The Control group is given the more established source as its stimulus, while the Experiment group is given the less established source. Both sources contain the same piece of negative eWOM gathered from various online mediums. The findings from this study indicate and support our hypothesis; thereby establishing that the less established source which carries a negative eWOM article has effect a greater impact on the respondents’ brand loyalty towards the chosen brand. This result has exhibited the counter-intuitiveness and contradicts what used to be a popular belief.BUSINES

Predicting Clinical Outcomes in Acute Ischemic Stroke Patients Undergoing Endovascular Thrombectomy with Machine Learning A Systematic Review and Meta-analysis

10.1007/s00062-020-00990-3CLINICAL NEURORADIOLOGY151_SUPP

Pancreatic surgery outcomes: multicentre prospective snapshot study in 67 countries

Background: Pancreatic surgery remains associated with high morbidity rates. Although postoperative mortality appears to have improved with specialization, the outcomes reported in the literature reflect the activity of highly specialized centres. The aim of this study was to evaluate the outcomes following pancreatic surgery worldwide.Methods: This was an international, prospective, multicentre, cross-sectional snapshot study of consecutive patients undergoing pancreatic operations worldwide in a 3-month interval in 2021. The primary outcome was postoperative mortality within 90 days of surgery. Multivariable logistic regression was used to explore relationships with Human Development Index (HDI) and other parameters.Results: A total of 4223 patients from 67 countries were analysed. A complication of any severity was detected in 68.7 percent of patients (2901 of 4223). Major complication rates (Clavien-Dindo grade at least IIIa) were 24, 18, and 27 percent, and mortality rates were 10, 5, and 5 per cent in low-to-middle-, high-, and very high-HDI countries respectively. The 90-day postoperative mortality rate was 5.4 per cent (229 of 4223) overall, but was significantly higher in the low-to-middle-HDI group (adjusted OR 2.88, 95 per cent c.i. 1.80 to 4.48). The overall failure-to-rescue rate was 21 percent; however, it was 41 per cent in low-to-middle-compared with 19 per cent in very high-HDI countries.Conclusion: Excess mortality in low-to-middle-HDI countries could be attributable to failure to rescue of patients from severe complications. The authors call for a collaborative response from international and regional associations of pancreatic surgeons to address management related to death from postoperative complications to tackle the global disparities in the outcomes of pancreatic surgery (NCT04652271; ISRCTN95140761)