1 research outputs found
Barriers and Best Practices for the Circular Economy
Introduction
We’re living in an exciting era. Rather than just another societal transition, we’re going
through a fundamental societal transformation. Ecologist Joanne Macy calls this period ‘The
Great Turning’: a period wherein we change from an industrial growth society into a life
sustaining system’. Macy: “The most remarkable feature of this historical moment on Earth
is not that we are on the way to destroying the world; we've actually been on the way for
quite a while. It is that we are beginning to wake up, as from a millennia-long sleep, to a
whole new relationship to our world, to ourselves and each other.” It is with these eyes that
we have to see the rise of the Circular Economy. The Circular Economy is not just another
trend in business; it’s the start of a completely new economic reality. The Circular Economy
is the starting point for regenerative economics; for a new business-as-usual that - first and
foremost - serves life and is based upon a fundamentally new value-paradigm. The future of
success in business is about doing good for all stakeholders and creating benefit; not just
profit.
The Circular Economy demands next level thinking-and-doing in business, and there is no
one more willing and able than the next generation of young professionals. It is therefore
with great pride and pleasure that I present to you this publication of the SMO Promovendi.
It offers fresh perspectives of a group of promising young scientists. All aspiring
changemakers. It’s made with love and with the best of intentions; to help the Circular
Economy forward