Beneficiary Foci Types and Performance Appeals in Green Advertising

In green advertising, the message focus is often associated with one of two benefits: the self-benefit focus and the other-benefit focus. However, determining which of the two benefit foci is more effective in generating positive consumer responses is still debatable. To explain the complexity of the mixed findings, we have explored advertising appeals that influence the perception of the environmental performance of the product, or green performance perception. Specifically, we have examined the self- and other-benefit types with three performance-based appeals (before, after, and before–after appeals) in relation to perceived green performance and brand attitudes. A 2 × 3 ANOVA of perceived green performance with data from 390 participants reveals a significant two-way interaction. Results from comparing the three types of performance-based appeals indicate that, regardless of the beneficiary foci type, the before–after appeal works best in generating greater perceived green performance, which, in turn, leads to positive brand attitudes. When promoting the green benefit of others, we recommend using before-appeals to enhance a product’s green performance perceptions and after-appeals for self-benefit-focused advertisements; if not, before–after appeals are used

The Relationship Between Self-Sexualization and Sexually Objectified Experience

Will women who use their sexuality as a source of power, empowering themselves through self-sexualization, experience negative consequences resulting from sexually objectifying experiences? This study explored the relationship between self-sexualization and sexually objectifying experiences, which leads to body shame, with age as a moderator. An online questionnaire was created to measure the four variables (self-empowering sexualization, general self-sexualization, sexually objectified experiences; body shame). A total of 308 female respondents participated through MTurk, and the data were analyzed with SEM. The findings showed that not all self-sexualizing women experienced a negative consequence from sexually objectified experiences; the use of self-sexualization for power was not related to negative consequences. However, young women were at greater risk from self-sexualization because regardless of differences in self-sexualization, self-sexualization can not only lead to more sexual objectification but also directly lead to a feeling of body shame even in the absence of sexual objectification

Performance Appeals, Environmental Knowledge, and Emotions for Green Advertising

This study aims to investigate the effect of the green performance appeals in an advertisement on purchase intentions, which are mediated by anticipated positive emotions (i.e., happiness and hope). This study also explores that the mediation model is moderated by individuals’ environmental knowledge. Three experimental conditions were utilized in which three types of green performance appeals (before, after, before–after appeal) were presented in the advertisement of a mock denim brand. Web-based online survey data (N = 201; Amazon MTurk) were analyzed by using ANOVA and PROCESS procedure using SPSS 23.0. The results of this study indicated that when the green-message of fashion products used after-use and before-after appeals, the effect of the green-message can increase individuals’ anticipated happiness and hope, leading to purchase intentions. This strategy of message-appeals especially works for people with low environmental knowledge

Green Advertising Using Sick-, Well-, and Healed-Appeals

The purpose of this study was to examine the effects of sick, well, and healed appeals while examining the interaction effect of the saliency of environmental issues in the fashion industry on consumer responses. A 3 x 2 experimental study was conducted with the appeals (sick vs. well vs. healed appeals) and the salience for environmental issues in fashion (low vs. high) as independents and positive and negative anticipated emotions as mediators, leading to purchase intentions. A total of 195 usable responses were collected through MTurk. While all appeals worked well with consumers with high saliency through anticipated positive emotions, a sick appeal was not effective regardless of the consumer’s position on the saliency of environmental issues in the fashion industry. The findings suggest that markers should convince consumers in a positive manner and promote positive emotions that consumers will have from buying their environmentally sustainable fashion products

Can I Touch the Clothes on the Screen? The Touch Effect in Online Shopping

We examined the interplay effects of device types (touch vs. non-touch) and the tactile sensitivity (fur vs. woven) on the product attitudes mediated by the mental simulation for touch. The participants from MTurk were randomly assigned to one of two tactile conditions. Responses from those who used tablets (n=83, touch device) and laptops (n=96, non-touch device) were included in the analysis. The main effects of device types and tactile-sensitivity on the mental simulation for touch were significant. The interaction effect of device types and tactile sensitivity was also significant. Those participants seeing the less tactile-sensitive product showed greater mental simulation for touch when using a touch device (vs. non-touch device). However, those participants seeing the high tactile-sensitive product showed similar mental simulations for touch regardless of the device types. This indicates that using a touch device can strengthen the mental simulation for touch of a non-haptic centric product

The Effect of Touch Simulation in Virtual Reality Shopping

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also explored. Participants wear a head-mounted display VR device (Oculus Go) in a controlled laboratory environment, and their VR store experience is recorded as data. All participants’ responses (n = 58) are analyzed using SPSS 20.0 for descriptive statistics, reliability analysis, exploratory factor analysis, and the Process macro model analysis. The results show that touch simulation positively influences VR store satisfaction, which is mediated by the self-efficacy and by the dual path of the self-efficacy and the pleasure. Furthermore, the relation between touch simulation and pleasure is moderated by need for touch. For individuals with a high level of autotelic need for touch, the effect of touch simulation on the pleasure is heightened. However, instrumental need for touch does not moderate the path of touch simulation on the self-efficacy

Adaptive Torque Estimation for an IPMSM with Cross-Coupling and Parameter Variations

This paper presents a new adaptive torque estimation algorithm for an interior permanent magnet synchronous motor (IPMSM) with parameter variations and cross-coupling between d- and q-axis dynamics. All cross-coupled, time-varying, or uncertain terms that are not part of the nominal flux equations are included in two equivalent mutual inductances, which are described using the equivalent d- and q-axis back electromotive forces (EMFs). The proposed algorithm estimates the equivalent d- and q-axis back EMFs in a recursive and stability-guaranteed manner, in order to compute the equivalent mutual inductances between the d- and q-axes. Then, it provides a more accurate and adaptive torque equation by adding the correction terms obtained from the computed equivalent mutual inductances. Simulations and experiments demonstrate that torque estimation errors are remarkably reduced by capturing and compensating for the inherent cross-coupling effects and parameter variations adaptively, using the proposed algorithm.111Ysciescopu

Self-Sexualization in Relation to Sexual Harassment and Body Shame

While many researchers examined several harmful consequences of the imposed or forced sexualization of women, still little is known about voluntary self-sexualization and its potential effects on women who engage in the practice. Although the idea that self-sexualization is self-fulfilling remains contentious, women who self-sexualize are naturally expected to receive sexualized attention, including unwanted attention. This study starts with the question of whether self-sexualizing women, including those who use self-sexualization as a source of power, experience sexual objectification, measured by nonphysical sexual harassment, and its negative consequence, measured by body shame. Furthermore, we investigate how age moderates the relationship. An online questionnaire was created and a total of 308 women completed the questionnaire. Structural equation modeling was conducted to test the hypothesized causal relationships from self-sexualization (self-empowering sexualization and no-power-intent self-sexualization) to nonphysical sexual harassment, which can lead to body shame. The results showed that the effects of self-sexualization are dependent on the intent for self-sexualization as well as the self-sexualizer’s age. While self-sexualization without intent to gain power can lead to increased sexual harassment incidents and body shame, mature women’s self-sexualization as a source of power does not lead to increased sexual harassment experiences nor increased body shame. However, unlike the mature women’s self-empowering sexualization, the young women’s self-sexualization, with or without intent to gain power, can lead to more sexual harassment experiences. The findings of this study indicate the need to uncover the various intentions for self-sexualization as well as their different effects

Psycho-oncology in Korea: Past, present and future

Background: Psycho-oncology in Korea was introduced among the circle of consultation-liaison psychiatrists, in the 1990s. For almost 25 years, the field has been developing at a steady pace as the psychosocial needs of patients with cancer continue to increase. In this study, we review the history of psycho-oncology in Korea, in a chronological order, within the domains of clinical practice, research activity, training, and public policy. Main body: Before the 1990s, patients with cancer with psychiatric comorbidities were usually taken care of by consultation-liaison psychiatrists in general hospitals. In 1993, psycho-oncology was first introduced by psychiatrists. Psychologists, nurses, and social workers have also been increasingly involved in providing psychosocial care for patients with cancer. Professionals from various disciplines began to communicate, and agreed to found the Korean Psycho-Oncology Study Group (KPOSG) in 2006, the first academic society in this field. In 2009, National Cancer Center published the Recommendations for Distress Management in Patients with Cancer, which are consensus-based guidelines for Korean patients. In 2014, the KPOSG was dissolved and absorbed into a new organization, the Korean Psycho-Oncology Society (KPOS). It functions as a center of development of psycho-oncology, publishing official journals, and hosting annual conferences. There are many challenges, including, low awareness of psycho-oncology, presence of undertreated psychiatric disorders in patients with cancer, shortage of well-trained psycho-oncologists, stigma, and suicide risk. It is important to improve the cancer care system to the extent that psycho-oncology is integrated with mainstream oncology. Considering the socio-cultural characteristics of Korean cancer care, a Korean model of distress management is being prepared by the KPOS. Conclusion: This article provides an overview of the development, current issues, and future challenges of psycho-oncology in Korea. Through its long journey to overcome the many barriers and stigmas of cancer and mental illnesses, psycho-oncology is now acknowledged as an essential part of integrated supportive care in cancer. Active research and international cooperation can gradually shape the Korean model of distress management.ope

Group-tailored feedback on online mental health screening for university students: using cluster analysis

Background The method by which mental health screening result reports are given affects the user???s health behavior. Lists with the distribution of scores in various mental health areas is difficult for users to understand, and if the results are negative, they may feel more embarrassed than necessary. Therefore, we propose using group-tailored feedback, grouping people of similar mental health types by cluster analysis for comprehensive explanations of multidimensional mental health. Methods This cross-sectional, observational study was conducted using a qualitative approach based on cluster analysis. Data were collected via a developed mental screening website, with depression, anxiety, sleep problems, perfectionism, procrastination, and attention assessed for 2 weeks in January 2020 in Korea. Participants were randomly recruited, and sample size was 174. Total was divided into 25 with severe depression/anxiety (SDA+) and 149 without severe depression/anxiety (SDA-) according to the PHQ-9 and GAD-7 criteria. Cluster analysis was conducted in each group, and an ANOVA was performed to find significant clusters. Thereafter, structured discussion was performed with mental health professionals to define the features of the clusters and construct the feedback content initially. Thirteen expert counselors were interviewed to reconstruct the content and validate the effectiveness of the developed feedback. Results SDA- was divided into 3 using the k-means algorithm, which showed the best performance (silhouette score = 0.32, CH score = 91.67) among the clustering methods. Perfectionism and procrastination were significant factors in discretizing the groups. SDA+ subgroups were integrated because only 25 people belonged to this group, and they need professional help rather than self-care. Mental status and treatment recommendations were determined for each group, and group names were assigned to represent their features. The developed feedback was assessed to improve mental health literacy (MHL) through integrative and understandable explanations of multidimensional mental health. Moreover, it appeared that a sense of belonging was induced to reduce reluctance to face the feedback. Conclusions This study suggests group-tailored feedback using cluster analysis, which identifies groups of university students by integrating multidimensions of mental health. These methods can help students increase their interest in mental health and improve MHL to enable timely help