REVENUES MANAGEMENT IN THE MARKETING OF SERVICES

In the evolution of pricing strategy, yield management gained a significant importance in the latest years. Revenue Management/Yield Management helps businesses selling services at the right time, to the right customer, at the right price. Revenue management can be applied to all service businesses and especially to those in which lower price units have a shorter availability. This system allows companies to personalize the price so that the customer receives exactly what he has paid for. In developing yield management systems, it is important that customer retention be included in the model. Maximizing revenue today has little value if this leads to customers switching to another company. Revenue management is becoming used more and more in the Romanian economy.strategic pricing, revenues management, price personalization

CONSUMERS OF THE WORLD EXCLAIM:"WE WANT SOCIAL RESPONSIBILITY, PUBLIC POLICY AND CORPORATE ETHICS!"

This study is related to public policy issues, such as the ethics of marketing practices and the dynamics of popular culture. Although textbooks often present the consumer as a rational decision maker, often harmful for consumer activities of the individual or society. Often, the consumer's worst enemy is himself. Growth is still important, even morally required, if individuals and society towards improving the living standards of the peoples of the world. Socio-philosophical concept of social justice is an attribute that you should hold shares or individual therapy or groups in society, within the existing social order and moral or desirable. Values govern our actions and personality. Knowledge and understanding of business values gives the company the ability to control and manage in a sustainable manner, its future. Managers should sacrifice their own needs in favor of employee needs, and the last would have to give up their ambitions and needs, to eliminate customer sacrifice. Equality and freedom are two forms of the same fundamental values. Current marketing is a factor of democratization. Companies traded on the market, falling into one of two dichotomous situation: the mission and their action in the service of others, the community, its employees and the environment, or choose the dishonor, deceiving their confidence. Marketing itself is a subject of intense dispute. Today, competitiveness is the productivity growth in the use of resources. All forms of pollution are manifestations of economic waste. Companies that take a code of honor are reciving medals. Lack of Ethics is charged!marketing ethics, corporate social responsibility, consumer behavior, morality, role of marketing