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1 research outputs found
Demonstrating the Value of Marketing
Author
Colley Russell H.
Corstjens Marcel
+13Â more
DeHaan Evert
Dominique M. Hanssens
Dorfman Robert
Farris Paul W.
Hanssens Dominique M.
Hanssens Dominique M.
Koen H. Pauwels
Lecinski Jim
Marketing Science Institute
Murphy Kevin P.
Pauwels Koen
Tellis Gerard J.
Wierenga Berend
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
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