COMPOSITIONAL QUALITY OF SOME DAIRY PRODUCTS FROM A COLD STORE

The objective of this study was to analyse compositional quality of semi skimmed milk (1,8% fat), sour cream (12% fat), natural yogurt (2,8% fat) and yogurt extra (3,5% fat) products from a cold store in the city of Craiova in 2013. Standards methods were used to test total solids and fat contents, titratable acidity and Enterobacteriaceae level. Results indicated that the mean level of total solid and fat contents, titratable acidity and Enterobacteriaceae level were found to be 11,27%, 2,86%, 86,36 oT and < 10 CFU/g respectively for natural yogurt and 11,54%, 3,52%, 83,078 oT and <10 CFU/g respectivelyfor yogurt estra. Solids nonfat and fat contents, titratable acidity Enterobacteriaceae levels were found to be 8,73%, 1,8%, 15,29 oT and < 10 CFU/ml respectively for semi skimmed milk. Fat content, titratable acidity and Enterobacteriaceae levels of sour cream were 13,12%, 75,31 oT and < 10 CFU/g respectively. These results are in good agreement with technical specifications of the food product and with Regulation (EC) 2073/2005

STUDY ON ACCELERATED SHELF-LIFE TESTING OF UHT COW MILK

Real time shelf-life determination of UHT milk can be very time consuming andexpensive. New procedures must be developed to predict or estimate shelf-lifes of a food product without running a full length storage trial. The aim of this study was to gain a deeper know-ledge concerning the general and accepted way of performing accelerated storage tests on diary product with oxidation as the delimiting quality failure parameter. The best oxidative indicator was the total hexanal content. The measurement method of hexanal by using GAS Chromatography (GC) together with Q10 predictive method was the procedure for indirect determination of shelf-life of UHT milk. The shelf-life was estimated to be 217 days when is styored at 25 oC, 81 days at 35 oC and 35 days at 45 oC

Carbamazepine-induced DRESS syndrome: a case report

Drug reaction with eosinophilia and systemic symptoms (DRESS) syndrome is a potentially life-threatening, idiosyncratic, acute adverse drug reaction. Fever, morbilliform cutaneous eruption, and eosinophilia are essential features for the diagnosis of this syndrome, along with significant multisystem involvement, hepatitis being the most common, followed by nephritis. The pathogenesis of DRESS syndrome is not yet fully understood. Several hypotheses have been proposed which support the involvement of an intricate interplay of multiple factors. We report a clinical case of DRESS syndrome with renal injury, induced by carbamazepine, in a patient with alcohol abstinence syndrome. In order to define the case, the RegiSCAR score and the Japanese Group score, used in the diagnosis of drug-induced hypersensitivity, were applied. DRESS syndrome is a potentially fatal disease, with a mortality that can reach up to 40% of cases. This condition endangers the patient\u27s life by affecting the internal organs, mainly the liver, kidneys, heart, and lungs. Our case attempts to increase awareness among physicians about this serious disease and the importance of early diagnosis, especially since carbamazepine is a commonly used anticonvulsant drug

The principle of efficiency and public administration reform. Case study: organizational change

The evolution and development of institutions mean several changes with different intensities; either they adapt to the changes in the environment, either they exploit certain opportunities. In order to survive to the accelerated pace of change specific for the modern society, the public institutions should find new forms of organization, more flexible, aiming to respond to the new priorities or to improve their activity. Romania is facing a process of change, where all the economic, social, political, civic elements have recorded a new dynamics, attempting to adapt to the current conditions. The process of change in public administration gained new dimensions in the last years. Romania and Bulgaria joined the EU on January 1, 2007. During the accession process and also after integration, public institutions in Romanian and Bulgaria suffered a series of changes. The paper aims to analyze, the efficiency and effectiveness of organizational change of public institutions in the context of public administration reform, in general, and in particular the changes determined by Romania and Bulgaria integration in the European Union. Analyze of efficiency of this change is important because the measures taken by public institutions in Romania and Bulgaria are similar to those taken in the process of Europeanization of ministries across the EU.efficiency; reform; organizational change; public institution

The role of celebrities for the image of endorsed products

Celebrities are, in recent years, a popular way to draw the consumer’s attention to an advertisement. In an age with an abundance of details and advertising, the celebrities ‘ glamour has the power to increase the advertised product’s exposure and to attract the attention of the consumer. Several researches have focused on analyzing the impact of celebrity endorsement on the success of brands by pointing out the importance of the match between the celebrities’ personality and the image of the endorsed brand. Besides the positive aspects, there have been also pointed out the different disadvantages of using celebrities in advertising such as the overshadowing effect or the exaggerated costs involved. The results of our quantitative research have shown that, although there is not a high declared interest in celebrity endorsement, it has a role especially in shaping the social status of the consumer and that women are more attracted by celebrity endorsed product in comparison to men.

Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising

Celebrity endorsement has been frequently used in advertising as consumers are attracted and tend to imitate the behavior of the star. In the past years, celebrities have been a frequent mean of attracting the attention of the consumer towards an advertising. In an era with an over-load of information and ads, the glamour of the celebrities has had the power to increase the visibility of the advertised product. Besides the positive effects which celebrities bring to an increase of attention of the consumers, their endorsement can also have negative consequences. One of these undesired effects is the overshadowing of the advertised product by the celebrity. Consumers will have the tendency to watch the celebrity for a longer time and their attention is distracted from the advertised product. In an eye-tracking experiment we analyze the fact that the celebrity might distract the attention of the consumer from the advertised product and its logo. The results have shown that the participants have the tendency to watch the logo of a product for a longer time in advertising without celebrities. In opposition to this, in advertising endorsing celebrities, the attention is caught by the celebrity

Celebrity vs. Product: A Neuroscientific Approach to the Distractors in Food Advertising for Sustainable Marketing

Celebrity endorsement is nowadays a frequently used technique in marketing and advertising. On the one hand, celebrities have the ability to attract attention towards the advertising while on the other hand, their behavior is imitated by consumers, having a greater impact on buying decisions. One of the main challenges in advertising endorsed by celebrities is the overshadowing effect, by which consumers tend to watch the celebrity and not necessarily the advertised product. In three eye tracking experiments, we investigated the attention of consumers towards advertising with celebrities. The results showed that the celebrity was the eye-catcher of the advertising, being the first and longest object watched, but at the same time the product or the logo was also watched. The results also showed that the number of objects in advertising influenced the attention of the consumer. Across the three studies, we manipulated the number of objects and the results showed that in the case of information overload, the participants tended to watch the most familiar elements, which in our case were the celebrities. Therefore, the design and the number of objects in advertising endorsed by celebrities are also important in having a significant impact on the consumer