Маркетинговая политика клуба виртуальной реальности «Virtual Reality Playground»

Объектом исследования является клуб виртуальной реальности "Virtual Reality Playground". Предметом исследования является маркетинговая политика клуба виртуальной реальности "Virtual Reality Playground". Цель работы – разработать рекомендации по совершенствованию маркетинговой политики клуба виртуальной реальности "Virtual Reality Playground". Актуальность работы. Рост и развитие сферы услуг обуславливает высокую актуальность темы данной дипломной работы. Высокая конкурентная насыщенность рынка требует незаурядных усилий при планировании и проведении маркетинговой политики, для выделения предприятия в глазах потребителя. В результате исследования были разработаны рекомендации по совершенствованию маркетинговой политика клуба виртуальной реальности "Virtual Reality Playground".The object of the study is the virtual reality club "Virtual Reality Playground". The subject of the study is the marketing policy of the virtual reality club "Virtual Reality Playground". The purpose of the work is to develop recommendations for improving the marketing policy of the virtual reality club "Virtual Reality Playground". Actuality of work. The growth and development of the service sector determines the high relevance of the topic of this thesis. High competitive saturation of the market requires extraordinary efforts in planning and implementing marketing policies, to distinguish the enterprise in the eyes of the consumer. As a result of the research, recommendations were developed to improve the marketing policy of the virtual reality club "Virtual Reality Playground"

Through the Stakeholders' Eyes: An Evaluation of a Transnational Biomedical Research Training Program Advancing the Growing Practice of Global Health Education

Background Influenced by Embrace the World, Pitt’s strategic plan for its global vision the University of Pittsburgh (Pitt) has enhanced its involvement in transnational knowledge sharing endeavors over several decades. The School of Medicine at the University of Pittsburgh has been directly involved in a global health education initiative involving transnational biomedical research training and scientific skills development. The program involves hosting young Chinese medical professionals or Visiting Chinese Medical Professionals (VCMP) from Tsinghua School of Life Sciences, Beijing, China who work alongside members of the “laboratory community.” Statement of Dissertation of Practice This dissertation of practice is an evaluation of this transnational biomedical research training program. The program evaluation includes the assessment of stakeholder perspectives to identify program strengths, areas for development, opportunities, barriers, and goals. Identifying these areas helps develop an understanding of the responsiveness of the system to this transnational training program. Methods Personal interviews and focus groups combined with secondary data analysis of the Methods and Logic in Biomedicine curriculum, exit interview surveys designed and conducted by personnel from the University of Pittsburgh School of Medicine (UPSOM), and contractual objectives were used to identify global health education practices in this transnational training program. A strengths, weaknesses, opportunities, and barriers (SWOB) analysis was conducted. Data was coded using NVivo software. Results Study participant groups’ perspectives align and disconnect in program goals, strengths, weaknesses, opportunities, and barriers. Effort, generation of data, and personal development are identified as main themes in how each group defines productivity. The “laboratory community” is identified as a system supporting this transnational training program. Reported as an area for development is the espoused value of diversity and inclusion. Conclusions This transnational training program in biomedical research is a special niche within global health education. The system supporting this program at the University of Pittsburgh has shown adaptability to challenges. Outcomes of this global health education program are the development of scientific skills sets and the evolution of a young physician scientist