Determinants in printer selection and use of personalization technology among advertising agencies

As an investigation into the demand chain between print providers, advertising agencies, and corporate marketing executives, this thesis focuses on printer selection and use of the personalization capabilities of print by advertising agencies. A longer length of relationship among companies allows for long term bonds and repeat business, which may decrease an agency\u27s willingness to seek out new relationships with print providers who have new technology available. Likewise, available technology is limited by an agency\u27s number of print providers and their associated printing technologies. This thesis\u27 work began as an investigation into the relationship between advertising agencies and print providers, which is a larger part of the demand chain between corporate marketing executives, advertising agencies, and print providers. A survey for advertising agencies was developed after preliminary interviews with the three elements of the demand chain. This survey was conducted over the phone with the 250 respondents; the data from the survey was analyzed for overall frequency and was then used to test this thesis\u27 hypotheses. ...(continued

The Effects of Anxiety Induction on Olfactory Function in Healthy Young Adults

There is significant overlap in the neural structures involved in the human limbic (emotion) and olfactory systems, and prior research findings have suggested both positive and negative associations between anxiety and odor detection sensitivity (threshold), odor identification accuracy, and odor hedonic ratings (Havlicek et al., 2012; Krusemark et al., 2013). However, knowledge about whether anxiety causes changes in olfactory perception remains unclear due to limited research findings. The present study aimed to extend the literature on olfaction and state anxiety by investing the impact of an anxiety induction on odor detection sensitivity, odor identification accuracy, and odor hedonic ratings. It was hypothesized that postinduction: 1) Participants in the anxiety induction group would exhibit a significant decrease in postinduction odor detection sensitivity scores, show a significant increase in their post-induction odor identification accuracy scores, would rate odors that are normatively neutral as more unpleasant postinduction. The sample included 46 undergraduate students at a Midwestern university who were assigned to one of two conditions: 1) an anxiety induction paradigm that involved autobiographical recall of a stressful event (N = 22) and a free-form coloring control task (N = 24). Before and after both conditions, participants completed a self-report measure of state and trait anxiety, and underwent assessments of odor detection sensitivity, odor identification, and hedonic response to odor. The anxiety-induction paradigm did not work as predicted; however, results suggest that the free-form coloring control condition significantly reduced state-anxiety scores post-induction. Exploratory analyses revealed that reduced state-anxiety levels in the control group resulted in an increase in an odor identification. No changes were observed for odor detection sensitivity and hedonic ratings. Results suggest that which free-form coloring may have a stress-relieving effect within the young adult population, and further support the presence of olfaction-anxiety interaction. Future research should take care to examine the impact of anxiety-reduction on an individual’s odor detection sensitivity and hedonic ratings

The (other) butterfly effect

Aside from the occasional butterflies that soar around campus, the only insects most students come in contact with are ants crawling on buildings and cockroaches in the dormitories. Though these miniscule creatures have most of us running in the other direction, insects are actually vital to our survival on Earth

Along the Margins: Marginalized Communities' Ethical Concerns about Social Platforms

In this paper, we identified marginalized communities' ethical concerns about social platforms. We performed this identification because recent platform malfeasance indicates that software teams prioritize shareholder concerns over user concerns. Additionally, these platform shortcomings often have devastating effects on marginalized populations. We first scraped 586 marginalized communities' subreddits, aggregated a dataset of their social platform mentions and manually annotated mentions of ethical concerns in these data. We subsequently analyzed trends in the manually annotated data and tested the extent to which ethical concerns can be automatically classified by means of natural language processing (NLP). We found that marginalized communities' ethical concerns predominantly revolve around discrimination and misrepresentation, and reveal deficiencies in current software development practices. As such, researchers and developers could use our work to further investigate these concerns and rectify current software flaws

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Along the Margins: Marginalised Communities' Ethical Concerns about Social Platforms

In this paper, we identified marginalized communities' ethical concerns about social platforms. We performed this identification because recent platform malfeasance indicates that software teams prioritize shareholder concerns over user concerns. Additionally, these platform shortcomings often have devastating effects on marginalized populations. We first scraped 586 marginalized communities' subreddits, aggregated a dataset of their social platform mentions and manually annotated mentions of ethical concerns in these data. We subsequently analyzed trends in the manually annotated data and tested the extent to which ethical concerns can be automatically classified by means of natural language processing (NLP). We found that marginalized communities' ethical concerns predominantly revolve around discrimination and misrepresentation, and reveal deficiencies in current software development practices. As such, researchers and developers could use our work to further investigate these concerns and rectify current software flaws

Wireless Emergency Alerts and organisational response: Instructing and adjusting information in alerts

In the United States, alerting authorities are authorized by the Federal Emergency Management Agency (FEMA) to notify the public of imminent hazards and threats by sending Wireless Emergency Alerts (WEAs) through the Integrated Public Alert and Warning System (IPAWS). Although recent efforts have been made to examine historical WEA compliance with frameworks such as Mileti and Sorenson\u27s (1990) Warning Response Model, less attention has been paid to information included in WEAs that is not prescribed by message design frameworks from risk communication scholarship. This paper explores the presence of Situational Crisis Communication Theory\u27s (SCCT) instructing and adjusting information in terse mobile alerts. The authors conducted a content analysis of 4777 WEAs sent between 2019 and 2022 to determine how often and in which contexts (i.e., hazard types, 90‐ or 360‐character messages) these strategies are used. We find that the limited definition of adjusting information used in prior research (e.g., direction to mental health resources) is rarely included in WEAs. Additionally, we identify differences in use by message length (90‐ vs. 360‐characters) and hazard type. We conclude that adjusting information in WEAs most frequently takes the form of organisational response information, thereby amending prior definitions of adjusting information to more closely align with the objectives and goals of warning message design

Ready to wed

More than two million people are married in the United States each year, but with hookup culture becoming increasingly popular, the average age for millennials to wed continues to get higher. Only 26 percent of 18 to 33-year-olds are married, according to a 2014 study by the Pew Research Center. For some couples, however, they’re wasting no time saying “I do.

First North American case of Hemoglobin Shepherds Bush (β 74[E18] Gly → Asp) in a central Pennsylvania family

BACKGROUND: Hemoglobin Shepherds Bush (Human Genome Variation Society name: HBB:c.224G > A) is an unstable hemoglobin variant resulting from a β 74 GGC to GAC mutation (Gly to Asp) that manifests clinically as hemolytic anemia or gall bladder disease due to chronic subclinical hemolysis. CASE PRESENTATION: We report a Pennsylvania family of English descent with this condition, first noticed in a 6-year-old female. The proband presented with splenomegaly, fatigue, dark urine and an elevated indirect bilirubin. Hemoglobin identification studies and subsequent genetic testing performed according to a systematic algorithm elucidated the diagnosis of Hb Shepherds Bush. CONCLUSIONS: This is the first case of this rare hemoglobin variant identified in North America to our knowledge. It was identified using a systematic algorithm of diagnostic tests that should be followed whenever considering a rare hemoglobinopathy as part of the differential diagnosis