5 research outputs found
East Bay Coalition for the Homeless: Branding Study and Marketing Strategy
There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to âposition the EBCH away from others in the categoryâ and to âposition the EBCH as unique.â These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own âpositionâ in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons
The naked truth:a comprehensive clarification and classification of current 'myths' in naked mole-rat biology
The naked mole-rat (Heterocephalus glaber) has fascinated zoologists for at least half a century. It has also generated considerable biomedical interest not only because of its extraordinary longevity, but also because of unusual protective features (e.g. its tolerance of variable oxygen availability), which may be pertinent to several human disease states, including ischemia/reperfusion injury and neurodegeneration. A recent article entitled 'Surprisingly long survival of premature conclusions about naked mole-rat biology' described 28 'myths' which, those authors claimed, are a 'perpetuation of beautiful, but falsified, hypotheses' and impede our understanding of this enigmatic mammal. Here, we re-examine each of these 'myths' based on evidence published in the scientific literature. Following Braude et al., we argue that these 'myths' fall into four main categories: (i) 'myths' that would be better described as oversimplifications, some of which persist solely in the popular press; (ii) 'myths' that are based on incomplete understanding, where more evidence is clearly needed; (iii) 'myths' where the accumulation of evidence over the years has led to a revision in interpretation, but where there is no significant disagreement among scientists currently working in the field; (iv) 'myths' where there is a genuine difference in opinion among active researchers, based on alternative interpretations of the available evidence. The term 'myth' is particularly inappropriate when applied to competing, evidence-based hypotheses, which form part of the normal evolution of scientific knowledge. Here, we provide a comprehensive critical review of naked mole-rat biology and attempt to clarify some of these misconceptions
The naked truth: a comprehensive clarification and classification of current 'myths' in naked mole-rat biology
The naked mole-rat (Heterocephalus glaber) has fascinated zoologists for at least half a century. It has also generated considerable biomedical interest not only because of its extraordinary longevity, but also because of unusual protective features (e.g. its tolerance of variable oxygen availability), which may be pertinent to several human disease states, including ischemia/reperfusion injury and neurodegeneration. A recent article entitled 'Surprisingly long survival of premature conclusions about naked mole-rat biology' described 28 'myths' which, those authors claimed, are a 'perpetuation of beautiful, but falsified, hypotheses' and impede our understanding of this enigmatic mammal. Here, we re-examine each of these 'myths' based on evidence published in the scientific literature. Following Braude et al., we argue that these 'myths' fall into four main categories: (i) 'myths' that would be better described as oversimplifications, some of which persist solely in the popular press; (ii) 'myths' that are based on incomplete understanding, where more evidence is clearly needed; (iii) 'myths' where the accumulation of evidence over the years has led to a revision in interpretation, but where there is no significant disagreement among scientists currently working in the field; (iv) 'myths' where there is a genuine difference in opinion among active researchers, based on alternative interpretations of the available evidence. The term 'myth' is particularly inappropriate when applied to competing, evidence-based hypotheses, which form part of the normal evolution of scientific knowledge. Here, we provide a comprehensive critical review of naked mole-rat biology and attempt to clarify some of these misconceptions
The naked truth : a comprehensive clarification and classification of current âmythsâ in naked mole-rat biology
The naked mole-rat (Heterocephalus glaber) has fascinated zoologists for at least half a century. It has also generated considerable
biomedical interest not only because of its extraordinary longevity, but also because of unusual protective features (e.g. its tolerance of variable oxygen availability), which may be pertinent to several human disease states, including ischemia/reperfusion
injury and neurodegeneration. A recent article entitled âSurprisingly long survival of premature conclusions about naked molerat biologyâ described 28 âmythsâ which, those authors claimed, are a âperpetuation of beautiful, but falsified, hypothesesâ and
impede our understanding of this enigmatic mammal. Here, we re-examine each of these âmythsâ based on evidence published
in the scientific literature. Following Braude et al., we argue that these âmythsâ fall into four main categories: (i) âmythsâ that
would be better described as oversimplifications, some of which persist solely in the popular press; (ii) âmythsâ that are based
on incomplete understanding, where more evidence is clearly needed; (iii) âmythsâ where the accumulation of evidence over
the years has led to a revision in interpretation, but where there is no significant disagreement among scientists currently working in the field; (iv) âmythsâ where there is a genuine difference in opinion among active researchers, based on alternative interpretations of the available evidence. The term âmythâ is particularly inappropriate when applied to competing, evidence-based
hypotheses, which form part of the normal evolution of scientific knowledge. Here, we provide a comprehensive critical review
of naked mole-rat biology and attempt to clarify some of these misconceptions.Calico Life Sciences, LLC and Dunhill Medical Trust.https://onlinelibrary.wiley.com/journal/1469185xMammal Research InstituteZoology and Entomolog