5 research outputs found
Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune
- Author
- Agres Stuart J.
- Caller L.
- Carroll J.M.
- Charmasson H.
- Collins L.
- de Chernatony Leslie
- Douglas Susan P.
- Gardner Burleigh B.
- Harvey Michael G.
- Jones John Philip
- Kohli Chiranjeev
- Lannon Judie
- Lee Paul
- Levitt Theodore
- Lubliner Murray J.
- McNeal James U.
- Omelia Johanna
- Ourusoff Alexandra
- Reference Press
- Rieks David A.
- Rosen Barry Nathan
- Stout Kay
- Trout Jack
- Weisz Pam
- Wind Yoram J.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textAdvertising Agency Philosophies and Employee Risk Taking
- Author
- Ambler Tim
- Armstrong J. S.
- Baalbaki I. B.
- Banerjee Ashish
- Barry Thomas
- Belch George E.
- Berle A. A.
- Channon Charles
- Chatterjee S.
- Collins James C.
- DeCerchio John
- Douglas West
- Duncan Tom
- Eisenhart Tom
- Fiegenbaum Avi
- Gagnard Alice
- Guirl Gabrielle
- Heinke L. L.
- John Ford
- Kahneman Daniel
- Kao John J.
- King Stephen
- Kramer Louise
- La Bahn Douglas
- Lafayette Jon
- Lannon Judie
- Lannon Judie
- Lant Theresa K.
- Long Rani
- Loudon David L.
- MacCrimmon Kenneth R.
- MacCrimmon Kenneth R.
- Mayer Martin
- Michell Paul C.
- Moltz Sanford
- Moran John P.
- Morgan Ronald B.
- Moriarty Sandra E.
- Morrall Katherine
- Murphy P.
- Murray Tom
- Nevett Terence
- Ogilvy David
- Ogilvy David
- Palda K. S.
- Patti Charles H.
- Polansky Michael Jay
- Reeves Rosser
- Reid Leonard N.
- Ries Al
- Schwartz Tony
- Sharma Anurag
- Sitkin Sim B.
- Stewart Jennifer
- Vakratsas Demetrios
- Verbeke Willem
- Wackman Daniel B.
- Wasserman Dick
- Wells William
- West Douglas C.
- West Douglas C.
- West Douglas C.
- West Douglas C.
- Wills James R.
- Wyatt John
- Zajac Jan
- Zinkhan George M.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textExploring Life Themes and Myths in Alcohol Advertisements through a Meaning-Based Model of Advertising Experiences
- Author
- Andrews Craig J.
- Andrews Craig J.
- Atkin Charles K.
- Atkin Charles K.
- Bataille Georges
- Belk Russell
- Berger Arthur Asa
- Betty J. Parker
- Blane H. T.
- Bozinoff Lorne
- Breed W.
- Bruun K.
- Caillat Zahna
- Campbell Joseph
- CASA Commission on Substance Abuse at Colleges and Universities
- Cohen Joel
- Csikszentmihalyi Mihaly
- Denzin Norman K.
- Denzin Norman K.
- Domzal Teresa J.
- Duffy Martyn
- Duffy Martyn
- Elliott Stuart
- Faber Ronald J.
- Falk Pasi
- Fish Stanley
- Fisher Joseph C.
- Fueroghne Dean K.
- Galbraith John K.
- Gonzalez Gerardo
- Gordon Wendy
- Gorn Gerald J.
- Grube Joel W.
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Holland Norman
- Johnston L.
- Join Together
- Krugman Herbert E.
- Krugman Herbert E.
- Lannon Judie
- Lastovicka John L.
- Levy Sidney J.
- Levy Sidney J.
- Leymore Varda Langholz
- Lincoln Yvonna S.
- Little Brian R.
- Marx Karl
- Mazis Michael B.
- Mazis Michael B.
- McCracken Grant
- McCracken Grant
- McCracken Grant
- Mick David
- Mick David
- Mick David
- Miles Matthew B.
- Ornstein Stanley I.
- Parker Richard
- Patterson Larry T.
- Peter Paul J.
- Petty Richard E.
- Pollay Richard W.
- Postman Neil
- Puto Christopher P.
- Randazzo Sal
- Rook Dennis W.
- Rose Lewis
- Russo Edward J.
- Schouten John W.
- Scott Linda
- Scott Linda
- Secretary of Health and Human Services
- Sherry John
- Sherry John
- Smart Reginald G.
- Smith Brewster M.
- Solomon Michael R.
- Spiggle Susan
- Strate Lance
- Strickland Donald E.
- Strickland Donald E.
- Thompson Craig J.
- Thorson Esther
- Treise Deborah M.
- U.S. Department of Education
- Wallendorf Melanie
- Waxer P. H.
- Wechsler Henry
- Weinberg R.
- Weitzman Eben A.
- Wells William D.
- White Helene Raskin
- Williamson Judith
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textHow Advertising Works: What Do We Really Know?
- Author
- Aaker David
- Aaker David
- Aaker David
- Abraham Magid M.
- Advertising Research Foundation
- Advertising Research Foundation
- Agres Stuart J.
- Alba Joseph W.
- Alwitt Linda F.
- Arora Rajinder
- Assael Henry
- Barwise Patrick
- Batra Rajeev
- Biel Alexander L.
- Blair Margaret H.
- Bloom Paul N.
- Bogart Leo
- Boulding William
- Broadbent Simon
- Broadbent Simon
- Brown Gordon
- Cacioppo John T.
- Chiplin Brian
- Colley Russell H.
- Comanor William S.
- Comanor William S.
- Danaher Peter J.
- Davis Evan
- Deighton John
- Dhalla Norman K.
- Ehrenberg Andrew S.C.
- Ehrenberg Andrew S.C.
- Ekman Paul
- Fishbein Martin
- Fletcher Winston
- Franzen Giep
- Gardner Meryl P.
- Haley Russell I.
- Hall Mark
- Hanssens Dominique M.
- Holbrook Morris B.
- Houston Michael J.
- Institute of Practitioners in Advertising
- Jones John Philip
- Jones John Philip
- Joyce Timothy
- King Stephen
- Kotler Philip
- Krugman Herbert E.
- Krugman Herbert E.
- Kupfermann Irving
- Lambin Jean J.
- Lannon Judie
- Lastovicka John L.
- Levi-Strauss Claude
- Lutz Richard J.
- Marks Lawrence J.
- Martin John H.
- McDonald Colin
- McDonald Colin
- McGuire William
- McGuire William
- Metheringham Richard A.
- Mick David G.
- Mitchell Andrew A.
- Mitchell Andrew A.
- Naples Michael J.
- Nevett Terence R.
- Ogilvy David
- Pechmann Cornelia
- Pedrick James H.
- Peterson Robert A.
- Petty Richard E.
- Petty Richard E.
- Rao Ambar G.
- Rao Ambar G.
- Rao Unnava H.
- Ray Michael L.
- Reeves Rosser
- Robertson Thomas S.
- Robertson Thomas S.
- Robinson Joan
- Rogers Everett M.
- Rose Steven P.R.
- Rossiter John R.
- Rossiter John R.
- Rossiter John R.
- Rossiter John R.
- Rothschild Michael L.
- Rust Ronald T.
- Sawyer Alan G.
- Scherer Klaus R.
- Shapiro Stewart
- Simon Julian L.
- Skinner Burrhus F.
- Smith Robert E.
- Srull Thomas K.
- Stapel Jan
- Stern Bruce L.
- Stern Bruce L.
- Sutherland Max
- Thorndike Edward L.
- Troiano Jaime
- Vaughn Richard
- Vaughn Richard
- Weinberger Marc G.
- Wittink Dick R.
- Zielske Hubert
- Zielske Hubert
- Zinkhan George M.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textAn Assessment of Progress in Research on International Advertising
- Author
- Althans Jürgen
- Anderson Thomas W.
- Aughinbaugh William E.
- Backman Jules
- Bennett Peter D.
- Bennett Peter D.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boote Alfred S.
- Brandmair Lothar
- Brandt William K.
- Britt Steuart H.
- Broeders Ton
- Brown David Leslie
- Buzzell Robert D.
- Caffyn John
- Carson David
- Cateora Phillip R.
- Cohen Ronald I.
- Courtney Alice E.
- Deschampsneufs Henry
- Deschampsneufs Henry
- Deschampsneufs Henry
- Dichter Ernest
- Donnelly James H.
- Donnelly James H.
- Douglas Susan P.
- Douglas Susan P.
- Douglas Susan P.
- Douglas Susan P.
- Dunbaugh Frank M.
- Dunn Samuel Watson
- Dunn Samuel Watson
- Dunn Samuel Watson
- Dunn Samuel Watson
- Dunn Samuel Watson
- Dunn Samuel Watson
- Dunn Watson S.
- Dunn Watson S.
- Dunn Watson S.
- Dunn Watson S.
- Eldridge Frank Reed
- Engledow Jack L.
- Etzel Michael J.
- Fulop Christina
- Fulop Christina
- Gilligan Colin
- Green Robert T.
- Hall Edward T.
- Hallaq John H.
- Hornik Jacob
- Hornik Jacob
- Janssen Werner
- Jones Vernon J.
- Jugenheimer Donald W.
- Killough James
- Kramer Roland
- Lannon Judie
- Lee James A.
- Leighton David
- Levitt Theodore
- Liander Bertil
- Lorimor E. S.
- Lorimor E. S.
- McGann Anthony F.
- McGann Anthony F.
- McIntyre David R.
- Mindak William
- Miracle Gordon E.
- Miracle Gordon E.
- Miracle Gordon E.
- Miracle Gordon E.
- Miracle Gordon E.
- Miracle Gordon E.
- Miracle Gordon E.
- Munhall Charles R.
- Neelankavil James P.
- Neelankavil James P.
- Neelankavil James P.
- Peebles Dean M.
- Permut Steven E.
- Permut Steven E.
- Peterson Bjorn
- Picard Jacques
- Reich Norbert
- Ricks David A.
- Root Franklin R.
- Roth Robert F.
- Ryans John
- Ryans John
- Ryans John K.
- Ryans John K.
- Ryans John K.
- Ryans John K.
- Sethi Prakash S.
- Sethi Prakash S.
- Sheth Jagdish N.
- Stridsberg Albert B.
- Stridsberg Albert B.
- Surlin Stuart H.
- Thorelli Hans B.
- Thorelli Hans B.
- Thorelli Hans B.
- Urban Christine D.
- Urban Christine D.
- Webster Lucy L.
- Weinstein Arnold K.
- Wiechmann Ulrich
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full text
