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11 research outputs found

Corporate identity: The role of mission statements

Author: Kohli Chiranjeev
Leuthesser Lance
Publication venue
Publication date
Field of study

Research Papers in Economics

Relational behavior in business markets : Iplications for relationship management

Author: Kohli Ajay K.
Leuthesser Lance
Publication venue
Publication date
Field of study

Research Papers in Economics

Got slogan? Guidelines for creating effective slogans

Author: Kohli Chiranjeev
Leuthesser Lance
Suri Rajneesh
Publication venue
Publication date
Field of study

Research Papers in Economics

2+2=5? A framework for using co-branding to leverage a brand

Author: Chiranjeev Kohli
Lance Leuthesser
Rajneesh Suri
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Brand equity: the halo effect measure

Author: Chiranjeev S. Kohli
Katrin R. Harich
Lance Leuthesser
Publication venue: 'Emerald'
Publication date
Field of study

Product Positioning: A Comparison of Perceptual Mapping Techniques

Author: Chiranjeev S. Kohli
Green P.
Kruskal J.B.
Lance Leuthesser
Malhotra N.
Shephard R.N.
Publication venue: 'Emerald'
Publication date
Field of study

An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

Author: Aaker D. A.
Aaker D. A.
Belch G.E.
Farquhar P. H.
Hair J.F.
Kapferer J.-N.
Keller K. L.
Keller K. L.
Kotler P.
Leuthesser Lance
Malhotra N.K.
Rajh E.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework

Author: Aaker D.
Aaker D.
Barnali Das
Bryant C. A.
Centers for Disease Control and Prevention.
Farquhar P. H.
Fishbein M.
Huhman M. E.
Katz D.
Keller K. L.
Keller K. L.
Lance D. Potter
Leuthesser L.
Marian Huhman
Rosenberg M. J.
Simani M. Price
Srivastava R. K.
Yu-Chung L. Wang
Zollo P.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Revenue Premium as an Outcome Measure of Brand Equity

Author: Aaker David A.
Aaker David A.
Ailawadi Kusum L.
Baldinger Allen L.
Baldinger Allen L.
Blackston Max
Blackston Max
Dunn Mark G.
Dunne David
Ehrenberg A.S.C.
Farquhar Peter
Farquhar Peter
Hoch Stephen J.
Keller Kevin L.
Keller Kevin L.
Kiley David
Kirmani Amna
Leuthesser Lance
Miller Cyndee
Schultz Don E.
Sethuraman Raj
Sethuraman Raj
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Reputation Management as a Motivation for Sales Structure Decisions

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