Young consumers online and offline channel purchase behaviour

Consumers purchase path has become increasingly fragmented, as consumers now shop across various online and offline channels to complete a single transaction. Certain aspects need to be taken into consideration, to understand how consumers choose between these online and offline channels during their purchase journey to fulfil their requirements. The main aim of this study was to understand young consumers online and offline channel purchase behaviour. This was done by evaluating channel usage from three different directions, 1) channel influencers, 2) purchase journey, 3) value dimensions. The empirical part of the thesis was based on quantitative research method. Primary data for the thesis was collected through survey questionnaires in two phases. The research revealed that young consumers preferred online channel for information search and offline channels for product acquisition. Due to channel evolution, it was possible for them to switch between online and offline channels effortlessly through search and acquisition. It seemed obvious for the young consumers to prefer the circular journey, as this journey narrows down the purchase path significantly compared to the other journeys. Value dimensions play a very important motivating role in channel purchase behaviour among young consumers and an important deciding factor on their channel specific usage during their purchases

ARE FACTOR INVESTING STRATEGIES SUCCESSFUL OUT-OF-SAMPLE: EVIDENCE FROM THE NIFTY INDICES

Do factor investment strategies that have generated superior returns in the past continue to do so out-of-sample? To test this hypothesis, I check the performance of nine factor-based indices of the National Stock Exchange (NSE) of India. My results show that the performance of most indices falls considerably in the out-of-sample period, i.e. the period after the launch of an index. The results hold for absolute as well as excess and risk-adjusted returns. In additional tests, I find that none of the factor strategies generates significant alpha after controlling for standard factors such as size, value, and momentum

An Experimental Study of the Problems at High Temperature Developments

Not provided

Mothers’ perspectives on the use of social media for receiving professional support in enhancing their lactation self-efficacy: A qualitative descriptive exploratory study

Background: Inadequate breastfeeding support and low exclusive breastfeeding rates in Pakistan underpin the need for effective strategies to enhance lactation self-efficacy among mothers. Social media has emerged as a promising professional support and information dissemination avenue. However, concerns about the accuracy of online advice highlight the importance of investigating mothers\u27 perspectives regarding utilizing social media for professional breastfeeding support.Purpose: This study aims to investigate how mothers perceive social media for receiving professional breastfeeding support, to enhance their lactation self-efficacy.Methodology: This exploratory-descriptive qualitative study utilized in-depth semi-structured interviews with 12 breastfeeding mothers, purposively recruited from a tertiary care hospital in Karachi, Pakistan. Content analysis was done, resulting in the formation of themes and categories.Findings: The three core themes emerged highlighting the central role of social media in knowledge acquisition, support, and interaction: In the first theme Maternal Lactation Odyssey , the mothers shared narratives of determination and fulfillment throughout their breastfeeding experiences, but also revealed challenges and negative experiences. In the second theme, Breastfeeding Knowledge, Support, and Interaction on Social Media , the participants turned to social media for breastfeeding knowledge, to find motivation and guidance that strengthened their self-efficacy. However, concerns surfaced about the reliability of information and privacy within these virtual spaces. In the third theme Shaping Online Breastfeeding Support , mothers expressed their viewpoints and suggestions for the establishment of online professional lactation networks, the inclusion, and management of content they would like to receive, and the creation of digital platforms for fathers within these online communities.Conclusion: The research identified a need, for organized and evidence-based online assistance for breastfeeding. The proposed suggestions include establishing and maintaining lactation groups online, providing guidance ensuring accurate and well-structured breastfeeding information within digital communities, and extending support to involve fathers as well. These findings emphasize the possibility of incorporating online lactation support into both antenatal and postnatal care, ensuring accurate guidance on breastfeeding, thereby improving the health outcomes of mothers and children, in the long run