Emerging Trends in Library Marketing and Engagement through Digital Media

Previously, the effectiveness of traditional forms of communication and marketing were adequate in library engagement and marketing activities. In the recent past, the Library Marketing has undergone a lot of change, and the information technology has proved and brought substantial changes in digital marketing channels. With innovative technology, libraries are engaged in a constant search for better ways for communicating its resources and services and marketing them effectively. The internet world has brought all users and libraries together to find each other and share their information requirements. Libraries are capturing its user through multi marketing-channels including social media. Here an attempt has been made to understand the library marketing and engagement tools in the digital era and case study of Alliance University Library as example for marketing e-resources as well

E-Books: A Paradigm Shift and Legal Issues

In the digital era, the publication industry talks more about e-books utility across the world. But in the Indian scenario, usage of e-books is predominantly low compared with other developed countries. The publisher’s strategies like control over e-books platform, licencing and other legal issues are pushing back libraries from the procurement of e-books. This article makes a modest attempt to describe the conceptual framework, advantages, disadvantages, usage, legal issues, access models and licencing pertaining to e-books procurement

University of Agricultural Sciences Library(GKVK) , Bangalore: Structural Evaluation of the Library Building

Traces the library and development agricultural Education in Kamataka. Describes the various aspects of library building of the University of Agricultural Sciences in Bangalore, Kamataka. The space utilised at different functional points of the library are evaluated

Corporate Publications in Aacr-Ii: Analytical Approach

This paper highlights the extent of instructions given in AACR-II for cataloguing of corporate publications. Examine the problems of application in different situations like abbreviated names, photographs by corporate bodies, motion pictures and conference publications. Attempts to provide lines of thinking towards identifying solutions and achieving uniformity

Copyright law and the Academic Libraries: a perspective

Purpose: The purpose is to emphasize the significance of copyright laws in the academic environment. The origin of the copyright law dates back to 1662 or 1710 of Queen Anne who set a pattern for formal copyright statutes at the international level and in India copyright regime came into practice with the Indian copyright act 1957, amended five times has richly influenced by British copyright act. But not many (even librarians) are aware of its existence and its enforcement, influence on library collection and library services. In India the legal position under the act is that only very specific activities are permitted as regards to libraries and library services and much needs to be done for copyright awareness. Methodology: This study has used general survey of literature and public opinion with regards to copyright issues. Findings: Not many were aware of the issues relating to copyright laws. Keywords: Copyright law, copyright and academic libraries, copyright and digital libraries, Indian copyright act. Paper Type: Conceptual