7 research outputs found

    The kinesthetics of rock music performance: an examination through performativity, masculinity, and Nick Cave

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    Nick Cave's dance and vocal performances entranced audiences in the punk rock\ua0scene that developed around St. Kilda's Crystal Ballroom, in Melbourne, Australia,\ua0during the late 1970s and early 1980s. This study examines some of the ways of\ua0reading Cave's performance styles in the context of the scholarly debates over the\ua0politics of rock, gender and sexuality, especially as these debates have been framed by\ua0postmodernism. The study argues that the critique of normative Australian rock\ua0masculinities embodied in Cave's dance and vocalisation techniques can be best\ua0understood through a recently developed aspect of performance theory that some\ua0scholars have labelled a "kinesthetics"\ua0of gender and sexuality. Moreover, such a\ua0critique can be interrogated through the trace of queer ephemera and the residues of\ua0excess that remain long after Cave's performance gestures and choreographies were\ua0enacted. I conclude that Cave's performance of a "straight"\ua0form of queemess\ua0displays an ambiguity that thrilled fans at the same time that it provoked the\ua0normatively gendered sensibilities of those in the broader spaces of Australian pub\ua0rock

    Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room

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    Consumer research largely examines television advertising effects using conventional psychological accounts of message processing. Consequently, there is an emphasis on the influence of textual content at the expense of the everyday interpersonal viewing contexts surrounding advertising audiences. To help restore this theoretical imbalance an ethnographic study was conducted in eight Australian homes to explore the influence of everyday viewing contexts on advertising audiences. This article examines how the everyday advertising contexts of social interaction, viewing space, media technology use, and time impact consumer responses to television advertising texts. Advertising viewing behavior in the family living room is framed within broader household activity and around cultural ideas regarding family life, and can enhance consumer and family identity value. Our theoretical framework details how television advertisements, everyday viewing contexts, household discourse, and viewer practices intersect to produce processes of advertising response and engagement not explicated in previous studies of consumer behavior

    Intersectionality, social identity theory, and explorations of hybridity : a critical review of diverse approaches to diversity

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    The fundamental difference in focus between the fields of sociology and psychology, notably between discriminatory processes and cognitive processes, has limited attempts to consider intersectionality and Social Identity Theory (SIT) together. The aim of this chapter is to address this gap by combining intersectional and SIT approaches, recognizing their contributions and identifying issues and gaps. The chapter provides an overview of the epistemological and ontological differences between the two fields and the divergent ways intersectional and SIT scholars conceptualise individual and collective identity/ies. Close attention is given to the way multiple identities and groups are construed and interpreted. The chapter highlights the significance of conceptualizations of emergent identities, hybridity, practices and space for the study of identity. On this basis, itr examines how studies on spatial contexts of racialised masculinity and the bodily experiences of racialised men can enhance understandings of individual identity negotiations and group processes in specific locations.18 page(s

    Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia

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    This article aims to extend the concept of collective reflexivity into marketing theory. We also identify the potential of ethnographic film-making as an approach for fostering collective reflexivity in social marketing. We focus on the making of an ethnographic film called Ngarali: The Tobacco Story of Arnhem Land, arguing that collective reflexivity is an important theoretical concept and practical objective in social marketing that can help address issues around creating social ties and social identity and of sharing metaphoric meaning. Conceptually, we argue that collective reflexivity encourages us to rethink reflexivity in social marketing and consumer research through a relational perspective. Furthermore, we extend current conceptualisations of collective reflexivity by identifying how sharing metaphoric meaning can act as a vehicle for its occurrence. We argue that facilitating collective reflexivity through ethnographic film-making can offer a more culturally respectful approach to social marketing.</p

    Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia

    No full text
    This article aims to extend the concept of collective reflexivity into marketing theory. We also identify the potential of ethnographic film-making as an approach for fostering collective reflexivity in social marketing. We focus on the making of an ethnographic film called Ngarali: The Tobacco Story of Arnhem Land, arguing that collective reflexivity is an important theoretical concept and practical objective in social marketing that can help address issues around creating social ties and social identity and of sharing metaphoric meaning. Conceptually, we argue that collective reflexivity encourages us to rethink reflexivity in social marketing and consumer research through a relational perspective. Furthermore, we extend current conceptualisations of collective reflexivity by identifying how sharing metaphoric meaning can act as a vehicle for its occurrence. We argue that facilitating collective reflexivity through ethnographic film-making can offer a more culturally respectful approach to social marketing
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