Bringing the new paradigm of business education to the Balkans- the case of the American College of Management & Technology (ACMT) and the American University in Kosovo (AUK)

This paper examinesthe start-up of two educational institutions in a region of the world that has gone through violent strife and been involved in different levels of nation building. How different educational models and views of economic systems form the need for and success of such educational institutions are explored. This discussion identifiesthe benefitsand challengesof bringing formal education in entrepreneurshipto a region, against the backdrop of constant political, economic,and global changes.By using the case study approach, a record of events that led to the establishment of these educational institutions should serve as an example to policy makers, citizens, and the private sector in transitional economies who are attempting to use educational institutions as a strategy for entrepreneurial development

The application of the TALC model: a literature survey

This chapter categorizes and documents a selection of major works relevant to Butler\u27s 1980 article on the TALC. The goal is to present a simple, yet informative chapter that helps scholars find and select appropriate works and commentary pertaining to the TALC model. It is important to note that this chapter is not meant to be a literature \u27review\u27 of the original 1980 article, but rather a literature \u27survey\u27 that documents the works of others who have solidified this work as an academic classic in the field of tourism. This chapter does not take into consideration the new contributions to the volume in which this chapter is found, but rather looks back in order to document previous literature

Medical Tourism: perspectives and applications for destination development

This paper explores the issues surrounding the emergence of medical tourism as a distinct subject area in the growth of global tourism. The discussion is framed around examples from both the supply side and demand side concerning markets in North America, Europe, Asia and the Middle East. Specific market characteristics associated with these settings are presented along with special emphasis on the drivers and challenges to growth. Attention is placed on the experience and service side of the medical tourism purchase as a form of destination diversification. The role of the medical tourism operator in the service experience is explored

Advancing tourism and tourism education through public and private partnerships: The case of the New York wine & culinary center

With wine and food being one of the fastest growing tourist sectors, many destinations have established visitor and educational centers to promote and highlight their unique tourist offerings. One such example of this is the New York Wine & Culinary Center. This Center is being developed to serve as a gateway for agri-tourism in the State of New York. The Center is located in the Finger Lakes, which is the State\u27s major wine producing and agricultural area. It was developed through a partnership among the following organizations: The School of Hospitality and Service Management at Rochester Institute of Technology (RIT); Wegmans Food Markets; Constellation Brands, Inc., and the New York Wine & Grape Foundation. This paper examines the tourism issues related to building public and private partnerships in order to promote specific tourist sectors while providing unique hands-on tourism education. The discussion is framed around an example of a newly-formed tourism resource developed to meet both public and private goals

Challenges in cross-border tourism regions

This paper examines the tourism issues related to international borders. The discussion is framed around an example of countries with strained border relations specifically Bosnia-Herzegovina, Croatia and Montenegro. The challenges associated with border trade in tourism and the barriers associated with collaboration between destinations are explored. Through a quantitative instrument administered to public and private tourism organizations specific micro challenges are identify for a border region in the Southern- Adriatic

Timeshare as a strategy in tourism investment: the case of Croatia

The purpose of this paper is to examine how timeshare strategy can assist tourism investment in the lodging sector within a transitional economy. Specifically, the study describes initial timeshare operations in Croatia, an example of a transitional country, steeped in tourism tradition. Moreover, the discussion identifies benefits and challenges to timeshare implementation for hotel companies, when applied to broader tertiary perspectives. By using the case study approach, a record of events that lead to establishing timeshare operations should serve as a collaborative example to other developers, investors, hotel companies and legal entities that may attempt similar projects in other transitional tourism countries

Experiential marketing of tourism destinations

Destinations are combination of tourism products, offering an integrated experience to consumers (Buhalis, 1999). Research shows that demand for experiences is a major trend in the tourism industry. Schneider (2004) briefly defined experiential travel as a travel that enriches the soul while broadening the mind . Tourists are no longer satisfied with traditional services only - they want to go beyond that and have therefore created demand for diversified experiences (Banff Lake Louise Tourism, 2005). This increasing demand for experiences shows that it is no longer enough for destinations to compete with their facilities and amenities, but instead they need to create differentiating experiences if they want to attract today\u27s travelers (Banff Lake Louise Tourism, 2005). The purpose of this paper is to examine the issue of experiential marketing in tourism destinations in particular concerning how it can be used as a form of differentiation. Specifically, the study describes the application of the experience concept to a destination suffering from the challenges of commoditization. This discussion identifies the primary benefit of experiential diversification is as a guide to move away from promoting physical destination attributes towards a goal of promoting emotional attributes that generate lasting and unique memories for visitors. Challenges primary relate to the institutional capacity needed to lead a destination towards understanding, identifying, creating and delivering a unique experience across the complete tourism system

A bipolar view of island tourism planning. A case of Maldives Islands

The left/right approaches to tourism planning was an allegory in the late 20th and early 21st century. The bipolar view of tourism planning views matters through recurring patterns of binary separations depending on whether the approach is primarily concerned with an industry focus (rightist) or whether its main aim is addressing social development (leftist). This paper takes Peter M. Burns tourism planning a third way’s bipolar view of tourism planning approaches (2004) and applies them to the context of island tourism. This paper further elaborates this view of planning with examples from the Maldives Islands

Profiling food festivals by type, name and descriptive content: a population level study

Purpose: This research aims to classify and describe food festivals and examine the patterns in food festival naming and festival descriptions in online media. Design: This research represents the first population-level empirical examination of food festivals in the United States using a purpose-built dataset (N=2626). Methodology includes text mining to examine food festival communications. Findings: Food festival size varies across local and regional spheres within the country. Food festivals employ geographical (place-, destination-based) associations in their names. Food festivals’ descriptions and online communications showcase a welcoming environment predominantly emphasizing family-oriented and live entertainment experiences. Food festivals across the country show common naming patterns based on the elements of longevity, recurrence, location name, brand name, geographic scope, theme, and occasion. Originality/Value: The study makes an original contribution to the theory and practice by identifying festival forms, styles, functions, and their diversity. A population level examination of food festivals does not currently exist. Therefore, this research will serve as a foundation for scholarly work in the future and as a benchmark for evaluating current and future researc