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1 research outputs found
MBA Marketing Curriculum for the 21st Century
Author
Atwong Catherine
Ball Donald A.
+25Â more
Brake Terence
Cheit E.
Conway Lackman
David Burns
Davidow
Fowler E. M.
Fowler E. M.
Hayes R. H.
John Lanasa
Kaplan R.S.
Kenneth Saban
King W.R.
Lackman Sisaye
Laudon K.C.
Moore G
Porter M.
Reece B.L.
Reedy Joel
Saban K.
Samuelson R.J.
Seybold Patricia B.
Urban G.
Voris William
Zahorik Rust R. A.
Zeithaml V.
Publication venue
'The Haworth Press'
Publication date
Field of study
No full text
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