Awareness Regarding Better Business Bureaus and Chambers of Commerce among College Students: Should It Be a Concern for Business Schools?

Abstract. This study examines the awareness of college students regarding the roles and functions of Better Business Bureaus (BBB) and chambers of commerce (CC). The study shows that the overall awareness/knowledge of both BBB and chambers of commerce was low for all students, even lower than the knowledge of the public at large. The study shows a significant positive correlation between the average score regarding awareness of BBB and that of chambers of commerce which suggestsstudents who have a higher level of awareness of BBB would have higher level of awareness of chambers of commerce. There was a statistically significant difference in the level of awareness according to working experience and race, but there was little difference in terms of gender