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1 research outputs found
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Author
Agostini J. M.
Beal V.
+36Â more
Beal V.
Berkovich P.
Boyd M. M.
Caffyn J. M.
Claycamp H. J.
Danaher P. J.
Danaher P. J.
Dawes J.
Dickson V.
Ehrenberg A.
Ephron E.
Ephron E.
Greene J. D.
Jones J. P.
Jones J. P.
Klein C.
Labsag
Leckenby J. D.
Leckenby J. D.
Leckenby J. D.
Longman K. A.
McDonald C.
Metheringham R. A.
Nielsen
Nikkei Advertising Research Institute
Out of Home Advertising Association of America
Reeves R.
Roncallo-Dow S.
Roy Morgan
Sharp B.
Sissors J. Z.
Soong R.
Think Box
Wells W.
White R.
Wood L.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
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