Research of Motivational Aspects for Marketing Support of Innovative Activity of Industrial Enterprises

The article is devoted to the theoretical grounding and development of practical recommendations for research and formation of motivational aspects for marketing support of innovative activity of industrial enterprises. Methodology of the research of marketing employees at industrial enterprises is revealed to clarify the motives of their behavior and the impact on existing businesses activity. Use of internal marketing is proposed to enhance the motivation of marketing employees for improving innovative activity of the enterprises. Application of motivational approach of the internal marketing is proved. This application is based on overcoming objections concerning innovation, study of internal incentives and opportunities for self-development and aims to result in a change and/or innovation, which is achieved through the formation of a balanced scorecard of marketing department, which is provides creation of preconditions to stimulate, support and development of innovation. Scientific and practical approaches are developed for the use of a balanced scorecard to determine sub-processes of marketing activities, as well as in assessing loyalty of the marketing employees

Three Essays on Clean Water State Revolving Funds: Determinants of State Leveraging and Measurement of Debt Affordability

Leveraging is a popular option among Clean Water State Revolving Funds (CWSRFs). Most states choose to issue bonds to meet the requirement of the state match contribution, and to provide additional funding into the pool of funds available for community loan assistance. Leveraging offers short-term remedies to fill a financial resources gap; however, this raises concern about any costs associated with leveraging that might negatively influence the sustainability of CWSRFs in the long run. This dissertation comprises three essays that examine the different factors that motivate CWSRFs to leverage, and it offers a look at how they measure their affordability leveraging. Chapter Two borrows the assumptions of pecking order theory to build CWSRF’s leverage model. It focuses on the internal set of factors, and it analyses how the entity’s size, profitability, growth, reserve, and risk affect its leveraging. Chapter Three examines the relationship between leveraging and an external set of indicators, including socioeconomic, demographic, political, and institutional factors. The findings suggest that, in leveraging, internal factors appear to be more influential than external ones. The entity’s size and growth (entity-based factors) are found to be significant with both total and annual leveraging, while state wealth, state politics, and environmental needs also indicate some connection to debt share or debt per capita. Chapter Four particularly scrutinizes how leveraged states measure their debt affordability; it replicates the regression method and predicts the future debt service for New York state. The findings suggest that the regression method can be a good tool for predicting the debt affordability level for CWSRFs. The predicted values from that method can also serve as a supplemental reference source for states before they consider additional leveraging

Global Information Systems Analysis of Changes in Temporal Flowers Distribution, by Species, Across the Biology Trail System of Southern Adventist University in Collegedale, Tennessee

The White Oak Mountain Biology Trails, located in Collegedale, Tennessee, is a recreational site for hiking and mountain biking. The impact of trail usage on native wildflower species is not known. The goal of this research is to begin a longitudinal study of the impact of trail usage on the diversity and abundance of wildflower. The wildflowers diversity were determined by students walking the Biology Trails System and reporting the different species of flowers that they see. Ten permanent quadrants were established to document the wildflowers abundance. Flowers in each of ten permanent quadrants were identified and counted. Additional data collected includes ambient temperature, light intensity and soil moisture. Fifty-eight species of wildflowers were reported. One was not able to be identified. The information gather from this longitudinal study will allow us to make prediction of population shifts and analyze the effects of trail usage and other environmental factors on the wildflowers population

Thermal algorithms analysis

The programming and analysis methods to support the development of a thermal model of the Earth's surface from detailed analysis of day/night registered data sets from the Heat Capacity Mapping Mission satellite are briefly described

Ethnobotany on a Roll!: Access to Vietnam

This article describes the research and experiences of an ethnobotanist with a physical disability working in Vietnam. Due to a spinal cord injury, the ethnobotanist uses a wheelchair and walking canes to explore the bustling food markets of Vietnam. Information and recommendations are provided for equipment and traveling to and in Vietnam, particularly for those interested in conducting scientific research and for travelers with physical disabilities. Success is largely due to the mutual respect and kindness shared by people along the way, and by accepting and accommodating to given situations. Appendices of resources for travel in Vietnam and educational granting sources for people with disabilities provided

Resonant and antiresonant frequencies of multiple cracked bar

The natural frequencies or related resonant frequencies have been widely used for crack detection in structures by the vibration-based technique. However, antiresonant frequencies, the zeros of frequency response function, are less involved to use for the problem because they have not been thoroughly studied. The present paper addresses analysis of antiresonant frequencies of multiple cracked bar in comparison with the resonant ones. First, exact characteristic equations for the resonant and antiresonant frequencies of bar with arbitrary number of cracks are conducted in a new form that is explicitly expressed in term of crack severities. Then, the conducted equations are employed for analysis of variation of resonant and antiresonant frequencies versus crack position and depth. Numerical results show that antiresonant frequencies are indeed useful indicators for crack detection in bar mutually with the resonant ones