Visual selective attention and aging

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Persuading consumers to reduce their consumption of electricity in the home

Previous work has identified that providing real time feedback or interventions to consumers can persuade consumers to change behaviour and reduce domestic electricity consumption. However, little work has investigated what exactly those feedback mechanisms should be. Most past work is based on an in-home display unit, possibly complemented by lower tariffs and delayed use of non-essential home appliances such as washing machines. In this paper we focus on four methods for real time feedback on domestic energy use, developed to gauge the impact on energy consumption in homes. Their feasibility had been tested using an experimental setup of 24 households collecting minute-by-minute electricity consumption data readings over a period of 18 months. Initial results are mixed, and point to the difficulties of sustaining a reduction in energy consumption, i.e. persuading consumers to change their behaviour. Some of the methods we used exploit small group social dynamics whereby people want to conform to social norms within groups they identify with. It may be that a variety of feedback mechanisms and interventions are needed in order to sustain user interest

Persuading Consumers to Reduce Their Consumption of Electricity in the Home

Previous work has identified that providing real time feedback or interventions to consumers can persuade consumers to change behaviour and reduce domestic electricity consumption. However, little work has investigated what exactly those feedback mechanisms should be. Most past work is based on an in-home display unit, possibly complemented by lower tariffs and delayed use of non-essential home appliances such as washing machines. In this paper we focus on four methods for real time feedback on domestic energy use, developed to gauge the impact on energy consumption in homes. Their feasibility had been tested using an experimental setup of 24 households collecting minute-by-minute electricity consumption data readings over a period of 18 months. Initial results are mixed, and point to the difficulties of sustaining a reduction in energy consumption, i.e. persuading consumers to change their behaviour. Some of the methods we used exploit small group social dynamics whereby people want to conform to social norms within groups they identify with. It may be that a variety of feedback mechanisms and interventions are needed in order to sustain user interest

Aging and mechanisms of visual selective attention : effects on word localization and identification

The present study investigated age differences in attentional allocation in a word localization and identification task. Response times for valid and invalid spatial cue conditions were compared for each of two age groups under two SOA conditions: 500 msec and 1000 msec. Very high benefits for valid cues in terms of response time were found for both groups. Results indicated that attention was more important for words when compared with similar earlier studies using a simple shape identification task. A sensitive model-fitting technique was used to compare the cost and benefit of selective attention to words; it revealed that attention can be concentrated away from the fovea to benefit in word identification in much the same way for both age groups. The model-fit analysis also revealed that attention for word identification, and perhaps any more complex visual stimuli, is more diffuse than for simple shape identification. In addition, older adults are more likely to avoid the foveal area in order to distribute attentional resources to the periphery and are able to increase these effects of selection at the longer SOA. This suggests that older adults are using attention to offset visual processing deficits for peripheral information such as letter information in the reading process. The results support a two-process view of attention where attention consists both of selection and inhibition and provide evidence to support a theory of reduced inhibitory processes as a cause for cognitive slowing associated with aging