ATTITUDE MEASURES IN EVALUATION RESEARCH: A RESEARCH NOTE

The paper focuses on the use of attitude measures in evaluation research. It is suggested that attitude measures can assist evaluators in surmounting the problems of assessing program effectiveness both in process and impact evaluations. Attitude change can be conceptualized as the intended output of programs, as intervening between program variables and behavior or as proxy measures of behavioral target variables that are not readily measurable. Attitude measures can play avital role in evaluation research if an adequate methodology is employed. Copyright 1986 by The Policy Studies Organization.