Global.Media,.Television,.and.the.Americanization.of.Young.Africans

This.chapter.examined.the.perception.of.young.Africans.on.American.values.as.portrayed.in.popular.entertainment.programs..This.chapter.examined.use.DSTV.as.a.study.example.because.it.is.the.most.popular.digital-pay.TV.with.the.highest. subscription.in.Africa..Furthermore,.the.objectives.are:.(1).To.ascertain.the.major.type.of.western.programmes.preferred.on.DSTV.among.young.Africans,.(2).To.examine.the.perception.of.young.Africans.on.whether.these.TV.channels.influence.the.adoption.of.western.values..This.research.adopted.the.use.of.the.survey.method.to.achieve.the.objectives.of.the.study..A.value.contribution.of.this.chapter.is.that.global.television.has.created.multiple.media.products.that.have.unique.elements.of.American.culture,.which.will.distort.African.values..Also,.the.influence.of.American.values.will.have.a.snowball.effect.on.African.youths.in.different.spheres.of.lif