Análise Comparativa do Novo Paradigma Ecológico em dois Estados Brasileiros: A Gestão Ambiental além do Mercado e do Estado

Recent researches have shown that companies in Brazilians northeast deny assimilating a trend toincorporate the environmental management in their strategies. For long it is accepted that threewould be the three basic driving forces to corporate environmental management: themarketstructure; theStatewith its command=and= control mechanisms and policies, and thesociety(thecommunity). This article aims to identify the influence of the society, measuring their immersion ina new social paradigm, the New Environmental Paradigm – NEP, through the application of the“NEP=Scale Questionnaire”. The article intends to use students from five universities from twoBrazilian states, Ceará and Rio Grande do Sul, andcompares data results, to validate, or not, theinfluence of the third driving force towards a distinctive behavior in the companies at BraziliansNortheast. Even though a sample composed of university students can be thought as a limitingfactor, it adjusts the sample to a similar socioeconomic condition and level of access to information,consequently excluding those variables from analysis. The results validate the Scale and show adifferential between the both societies. It can bethe explanation from the companies’ behavi