2 research outputs found
Integrated Model of Marketing Quality (MARKET-Q) in the B-to-B Sector
- Author
- A. Diamantopoulos
- A. Parsons
- A.E. Cretu
- A.K. Kohli
- B. Mittal
- B. Yoo
- C. Baumgarth
- C. Moorman
- C.B. Jarvis
- C.H. Noble
- D.A. Aaker
- D.A. Garvin
- D.T. Campbell
- E.W. Anderson
- F.E. Webster
- G.L. Gordon
- H. Gatignon
- J. Churchill
- J. Kim
- J. Roberts
- J.B. Smith
- J.C. Narver
- J.G. Hutton
- J.S. Boles
- K. Hadwich
- K. Ruyter de
- K.L. Keller
- K.N. Lemon
- K.Z. Zhou
- L. Chernatony de
- L. Leuthesser
- L.A. Crosby
- M. Bendixen
- M. Firth
- M. Laroche
- M.J. Bittner
- M.J. Dorsch
- M.P. Miles
- N.E. Coviello
- P. Malaval
- P. Naudé
- R. Bagozzi
- R. Stock
- R.E. Miles
- R.J. Brodie
- R.K. Srivastava
- R.M. Morgan
- R.R. Rust
- R.T. Rust
- R.T. Rust
- S. Fournier
- S. Lam
- S. McDowell Mudambi
- S. Mudambi
- S. Sharma
- S.-L. Han
- T. Henning-Thurau
- T. Henning-Thurau
- V. Trommsdorff
- W.E. Baker
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textLinking Customer Value to Customer Share in Business Relationships
- Author
- A. De Jong K. de Ruyter
- A. De Jong K. de Ruyter, J. Lemmink
- A. Lindgreen F. Wynstra
- A. Payne S. Holt
- A.H. Liu M.P. Leach, K.L. Bernhardt
- A.W. Mägi
- B. Cooil T.L. Keiningham, L. Aksoy, M. Hsu
- B.J. Babin J.A. Attaway
- C. Baumann S. Burton, G. Elliott
- C. Fornell F.L. Bookstein
- C.B. Bhattacharya P. Fader, L.M.S. Lodish, W.S. DeSarbo
- C.B. Jarvis S.B. MacKenzie, P.M. Podsakoff
- D. Bowman D. Narayandas
- D. Bowman D. Narayandas
- D. Bowman J.U. Farley, D.C. Schmittlein
- D. Peppers M. Rogers
- D.J. Flint R.B. Woodruff, S.F. Gardial
- G. Macintosh L.S. Lockshin
- G.S. Day
- H. Wold
- J. Griffin
- J. Pfeffer
- J. Pfeffer G.R. Salancik
- J.-B. Lohmöller
- J.A. Ogden
- J.B. Gassenheimer F.S. Houston, J.C. Davis
- J.B. Heide G. John
- J.C. Anderson H. HÃ¥kansson, J. Johanson
- J.C. Anderson J.R. Narus
- J.C. Anderson J.R. Narus
- J.P. Cannon C. Homburg
- J.T. Mentzer D.J. Flint, G.T.M. Hult
- K. De Wulf G. Odekerken-Schröder, D. Iacobucci
- K.E. Reynolds M.J. Arnold
- K.E. Reynolds S.E. Beatty
- K.E.K. Möller P. Törrönen
- L. Leuthesser
- L. Leuthesser A.K. Kohli
- P.C. Verhoef
- P.D. Berger R.N. Bolton, D. Bowman, E. Briggs, V. Kumar, A. Parasuraman, C. Terry
- P.F. Anderson
- P.M. Podsakoff S.B. MacKenzie, J.-Y. Lee, N.P. Podsakoff
- R. East K. Hammond, P. Harris, W. Lomax
- R. East P. Harris, G. Willson, W. Lomax
- R. Monczka R. Trent, R. Handfield
- R. Silvestro S. Cross
- R.F. Dwyer J.F. Tanner
- R.L. Ackoff
- R.M. Stock
- R.P. Brody S.M. Cunningham
- R.T. Rust K.N. Lemon, D. Narayandas
- R.W. Woodruff
- S. Auh C.-F. Shih
- S. Fournier J.L. Yao
- S.D. Hunt R.M. Morgan
- S.D. Hunt R.M. Morgan
- S.D. Hunt R.M. Morgan
- S.R. Slater
- T. Perkins-Munn L. Aksoy, T.L. Keiningham, D. Estrin
- T. Woodall
- T.L. Keiningham T. Perkins-Munn, H. Evans
- V.A. Zeithaml
- W. Ulaga A. Eggert
- W.W. Chin
- Y. Wind
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2008
- Field of study
No full text
