6 research outputs found
Die Zukunft der Markenidentität – Zur Kritik des Markenidentitätsmodells im digitalen Zeitalter
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Bedeutung und Arten von Marken im Sport
- Author
- C. Baumgarth
- C. Burmann
- C. Essig
- C. Kriegbaum
- D. A. Aaker
- D. Mazurkiewicz
- E. Dichtl
- F. R. Esch
- F. R. Esch
- F. R. Esch
- F. R. Esch
- G. Haedrich
- H. Meffert
- H. Meffert
- H. Meffert
- H. Preuß
- H. Woratschek
- H. Woratschek
- J. Schlottog
- J. Thiemer
- K. Marx
- K. Mellerowicz
- L. Berekoven
- L. Berekoven
- L. Blinda
- M. Bruhn
- M. Bruhn
- M. Bruhn
- M. Schilhaneck
- M. Weber
- M. Weis
- M. Welling
- N. Adjouri
- P. H. Kotler
- P. H. Kotler
- P. Hansen
- P. Kotler
- R. Nieschlag
- R. Sommer
- S. Feldmann
- S. Mohr
- T. Ströbel
- W. Kroeber-Riel
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Strategy Changes, Flexibility and Brand Management
- Author
- A. Bandura
- C. Becker
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. King
- C. King
- C. King
- C. King
- C. Mitchell
- C. Vallaster
- C. Vallaster
- C. Wittke-Kothe
- D. A. Aaker
- F. Acito
- F. Harris
- F. M. Morhart
- H. Meffert
- J. L. Aaker
- J. N. Kapferer
- K. F. Mahnert
- K. L. Keller
- K. L. Keller
- K. Punjaisri
- K. Punjaisri
- K. Punjaisri
- K. Punjaisri
- K. Thomson
- L. Blinda
- L. De Chernatony
- M. A. Gardini
- M. Bruhn
- M. C. Gilly
- M. C. Gilly
- M. F. Wolfingbarger
- M. Schallehn
- M. W. Nyadzayo
- N. Ind
- N. Kimpakorn
- N. Kimpakorn
- R. Piehler
- R. W. Mosley
- S. Boch
- S. Henkel
- S. Henkel
- T. Foscht
- T. Tomczak
- V. Trommsdorff
- W. R. George
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Identität und Marke im Entrepreneurial Marketing
- Author
- A. Breusch
- A. Forster
- A. Paivio
- A. Strebinger
- B. Merrilees
- C. Becker
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. Feddersen
- C. Foster
- C. Kanitz
- C.S. Kohli
- C.W. Park
- D. Kucherov
- D. Skala-Gast
- D.A. Aaker
- E.H. Erikson
- F. Stichnoth
- F.B.G.J.M. Krake
- H. Bergmann
- H. Meffert
- H. Schröder
- H.-P. Frey
- J.L. Aaker
- J.N. Kapferer
- K. Backhaus
- K. Haußer
- K. Mellerowicz
- K.L. Keller
- K.L. Keller
- K.W. Bielefeld
- L. Blinda
- L. Moroko
- M. Juntunen
- M. Schade
- M. Schallehn
- M. Welling
- M.R. Edwards
- P. Witt
- R. Piehler
- R.W. Mosley
- S. Barrow
- S. Bresciani
- S. Hegner
- T. Foscht
- T. Tomczak
- V. Rode
- V. Trommsdorff
- V. Wenske
- W. Stolle
- W.J.L. Elving
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Intangible assets and SMEs’ export behavior: a meta-analytical perspective
- Author
- A Acock
- A Agrawal
- A Calabrò
- A Calabrò
- A D’Angelo
- A D’Angelo
- A D’Angelo
- A Haathi
- A Kaleka
- A Karamanos
- A Minguzzi
- A Zucchella
- AC Koh
- ACO Siquiera
- AH Kirca
- AH Kirca
- Andreas Bausch
- B Cassiman
- B Francioni
- B Hobdari
- B Meiseberg
- B-W Lin
- BA Obeng
- BK Sohn
- C Camisón
- C Dhanaraj
- C Freeman
- C Iturrioz
- C Ketels
- C Martineau
- C Maurel
- C Miao
- C Schwens
- C Styles
- C Villar
- C Visweswaran
- CMP Sousa
- CMP Sousa
- CS Katsikeas
- CS Marques
- D Acemoglu
- D Besanko
- D Boehe
- D Bolzani
- D Cerrato
- D Garcia-Perez-de-Lema
- D Libaers
- D Mukherjee
- D Rodrik
- DD Bergh
- DH Whittaker
- DK Panda
- DM Boehe
- DS Quintana
- E Babakus
- E Beleska-Spasova
- E Brynjolfsson
- E Golovko
- E Lefebvre
- E Ramos
- E Özçelik
- EE Karadeniz
- EU Commission
- F García
- F Liñán
- F Merino
- F Musso
- F Neville
- FJ Contractor
- FP Acar
- G Jackson
- G Ottaviano
- G Rubera
- GO Oparaocha
- GS Becker
- H Alvarez
- H Klier
- H Lee
- H Okamuro
- H Simon
- H Yli-Renko
- H Zhao
- H-C Huang
- H-S Moon
- HH Holzmüller
- HY Roida
- I Filatotchev
- I Geyskens
- IH Lee
- IM Ar
- J Barney
- J Hessels
- J Johanson
- J Monreal-Pérez
- J Nahapiet
- J Olmos-Peñuela
- J Paul
- J Schumpeter
- J Wincent
- J Yi
- J-J Kim
- J-L Hervas-Oliver
- JA Felício
- JA Keizer
- JC Casillas
- JE Hunter
- JH Dunning
- JH Love
- JH Love
- JH Love
- JM Ruiz-Jiménez
- JM Unger
- JN Baron
- JPJ De Jong
- JW Lu
- K-H Leitner
- K-N Kang
- KD Brouthers
- KY Wang
- L Cassia
- L Guiso
- L Hu
- L Li
- L Raymond
- L Raymond
- L Zhou
- LE Brouthers
- LF Mesquita
- M Baer
- M Carlson
- M Ciszewska-Mlinarič
- M Eberhard
- M Fernández-Olmos
- M Freel
- M Freel
- M Fréchet
- M Lee
- M Moilanen
- M Movahedi
- M Musteen
- M Presutti
- M Rogers
- M Ruzzier
- M Saha
- M Subramaniam
- M-C Stoian
- MA Zimmermann
- MJ Melitz
- MM Rosli
- MM Spence
- MS Freel
- MW Lipsey
- N Boso
- N Halilem
- N O’Regan
- N Rosenbusch
- N Ugalde-Blinda
- NA Ismail
- ND Kraiczy
- NE Coviello
- O Kyvik
- OECD
- OECD
- OECD
- P Almodovar
- P Charoensukmongkol
- P De Saá-Pérez
- P Ganotakis
- P Krugman
- P Schueffel
- P Teirlinck
- P van Hemert
- P Westhead
- P-L Yeoh
- PA Hall
- PR Tomlinson
- PR Tomlinson
- Q Gu
- R Celec
- R Kline
- R Raymond
- R Shearmur
- RA Nitu
- RJG Jansen
- RM Grant
- S Ahluwalia
- S Doh
- S Esteve-Pérez
- S Esteve-Pérez
- S Gronum
- S Prashantham
- S Prashantham
- S Ren
- S Sandberg
- S Thorgren
- S Zou
- S-H Lee
- SA Fernhaber
- SA Fernhaber
- SA Zahra
- SA Zahra
- SA Zahra
- SH Hymer
- SR Casey
- SS Das
- Stephanie E. Mansion
- T Gunawan
- T Park
- T Schultz
- TM Welbourne
- United Nations
- V Costa
- V Marano
- V Veglio
- VK Prasad
- W Stam
- W Yoon
- W-T Hsu
- X Xie
- Y Lu
- Y Suh
- Y Xu
- Y-C Chiao
- Y-M Cheng
- Z Acs
- Z Acs
- Z Deng
- Z Fernández
- Z Fernández
- Á Diáz-Chao
- Ó Rodil
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study