8 research outputs found
Understanding Consumer-Service Brand Relationships: A Case Study Approach
- Author
- Benapudi N.
- Blackston M.
- Blackston M.
- Blois K.J.
- Dall'Olmo Riley F.
- deChernatony L.
- deChernatony L.
- Fournier S.
- Fournier S.
- Fournier S.
- Fournier S.
- Guest L.P.
- Huston T.L.
- Iacobucci D.O.
- Langer J.
- Levinger G.
- Meyers-Levy J.
- Mick D.G.
- Reicheld F.F.
- Schouten J.W.
- Sherrod D.
- Thompson C.J.
- Wellman W.D.
- Worthington S.
- Wright P.H.
- Zeithaml V.A.
- Publication venue
- 'Elsevier BV'
- Publication date
- Field of study
We're number one: Manipulating perceived market rankings to induce a placebo effect in credibility evaluations of a local newscast
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
- Author
- A Bryman
- A Griffin
- A Strauss
- B De Wit
- B Feldman
- B Flyvbjerg
- BG Glaser
- BJ Jaworski
- BK Boyd
- C Baumgarth
- C Burmann
- C Reddiar
- C Veloutsou
- CBM Van Riel
- CJ Fombrun
- CJ Fombrun
- CJ Fombrun
- D Ford
- DA Aaker
- DA Aaker
- DA Aaker
- DJ MacInnis
- E Gummesson
- ET Higgins
- F deSaussure
- G Davies
- G Davies
- G Davies
- G Källstrand
- GR Dowling
- H Blumer
- JC Collins
- JE Gruning
- JF English
- JG Hutton
- JJ Dutton
- JL Aaker
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JN Kapferer
- KE Boulding
- KL Keller
- L deChernatony
- L deChernatony
- L deChernatony
- LB Barnes
- LJ Ponzi
- M Alvesson
- M Burghausen
- M Schultz
- M Urde
- M Urde
- M Urde
- M Urde
- Mats Urde
- MJ Hatch
- MJ Hatch
- N Ind
- P Berger
- P Herbig
- R Abratt
- R Abratt
- R Chun
- R Gryd-Jones
- R Sohlman
- RK Yin
- RK Yin
- S Knox
- S Roper
- SA Greyser
- Stephen A Greyser
- TC Melewar
- TO Brexendorf
- U Larsson
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Smells like teen spirit
- Author
- Aaker DA
- Appadurai A
- Barnard M
- Bennett A
- Brydon A
- Clark D
- Cohen S
- deChernatony L
- Dr Martens
- Ewen S
- Featherstone M
- Gelder K
- Gelder K
- Giddens A
- Gilmore JH
- Hall S
- Hall S
- Hebdige D
- Holt D
- Huq R
- Kapferer J
- Keller K
- Kopytoff I
- Lury C
- McDowell C
- Miles S
- Miller D
- Muggleton D
- Muggleton D
- Polhemus T
- Rees-Roberts N
- Riello G
- Roach M
- Sims J
- Taylor Y
- Thornton S
- Watson G
- Wilson E
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Export Performance and Managerial Capabilities in German SME's
- Author
- A Diamantopoulos
- A E Raftery
- A Rangone
- B O Muth�n
- B Wernerfelt
- C Burmann
- C Dhanaraj
- C E Helfat
- C O&apos
- D B Audretsch
- D C Bello
- D De Clercq
- D J Teece
- D J Teece
- D J Teece
- D Vrontis
- E Autio
- E Claver
- E T Penrose
- F Krake
- G A Knight
- G G Dess
- G S Day
- G Schrey�gg
- H Akaike
- H Etemad
- H Hollenstein
- I Dierickx
- J A Black
- J B Barney
- J B Barney
- J B Heide
- J C Narver
- J Fahy
- J H Hooley
- J H Hooley
- J Johanson
- J K Han
- J S Armstrong
- J T Mahoney
- J T Mahoney
- J Tseng
- K Andritzky
- K I N Ibeh
- K S Cameron
- L Dechernatony
- L F Lages
- L F Lages
- L F Lages
- L Lloyd-Reason
- L R Gomez-Mejia
- L.-Y Wu
- M Peteraf
- M Peteraf
- M W Peng
- M W Peng
- Manfred Fuchs
- N.-E Aaby
- P Garengo
- P M Bentler
- P Westhead
- P Westhead
- P Westhead
- R Amit
- R E Morgan
- R M Grant
- R M Grant
- R P Castanias
- S K Ethiraj
- S T Cavusgil
- S T Cavusgil
- S Zou
- S Zou
- T Ambler
- V Papyrina
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2009
- Field of study
Export Performance and Managerial Capabilities in German SMEs
- Author
- A. Diamantopoulos
- A. E. Raftery
- A. Rangone
- B. O. Muthén
- B. Wernerfelt
- C. B. Bingham
- C. Burmann
- C. Dhanaraj
- C. E. Helfat
- C. M. P. Sousa
- C. O'Gorman
- D. C. Bello
- D. Crick
- D. J. Teece
- D. J. Teece
- D. J. Teece
- D. Vrontis
- E. Autio
- E. C. Helfat
- E. Claver
- E. T. Penrose
- G. A. Knight
- G. S. Day
- G. Schreyögg
- H. Akaike
- H. Etemad
- H. Hollenstein
- I. Dierickx
- J. B. Barney
- J. C. Narver
- J. Fahy
- J. H. Hooley
- J. Johanson
- J. K. Han
- J. S. Armstrong
- J. Tseng
- J. W. Lu
- J. Johanson
- K. A. Nordström
- K. J. Perks
- L. DeChernatony
- L. F. Lages
- L. F. Lages
- L. F. Lages
- L. R. Gomez-Mejia
- M. Forsgren
- M. Peteraf
- M. W. Peng
- N. A. Morgan
- N.-E. Aaby
- P. Boccardelli
- P. M. Bentler
- P. Westhead
- P. Westhead
- P. Westhead
- R. Agarwal
- R. Amit
- R. M. Grant
- R. P. Castanias
- S. A. Zahra
- S. K. Ethiraj
- S. T. Cavusgil
- S. T. Cavusgil
- S. Zou
- S. Zou
- V. Papyrina
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2011
- Field of study
Psychische Erklärungskonstrukte des Konsumentenverhaltens
- Author
- A Adler
- A Bänsch
- A Finn
- A Gröppel
- A Kuß
- A Maslow
- A Mayer
- A Paivio
- A Paivio
- A Paivio
- B Neibecker
- B Swoboda
- B Swoboda
- B Weiner
- C Janiszewski
- CD Bailey
- CE Izard
- D Loudon
- D MacInnis
- D Statt
- DR Wittink
- E Dichter
- E Dichtl
- E Gutenberg
- E Kuhlmann
- E Martin
- F Fincham
- F Heider
- F-R Esch
- G Behrens
- G Behrens
- G Felser
- G Meyer-Hentschel
- G Schweiger
- G Silberer
- G Wiswede
- H Mayer
- HA Zielske
- HW Freter
- I Baiderjahn
- I Baiderjahn
- J Fahrenberg
- J Laplanche
- J Mowen
- J Pawlow
- J Zentes
- JC Makens
- JF Blackwell
- JN Sheth
- JR Bettman
- K Backhaus
- K Grunert
- K-F Koeppler
- K-H Strothmann
- KA Braun
- L DeChernatony
- L Festinger
- L Festinger
- L Festinger
- L Müller-Hagedorn
- L Rosenstiel
- L Rosenstiel
- L Schiffman
- L Thomas
- LE Bolton
- M Klammer
- M Rüdell
- M Solomon
- M Solomon
- MC Campbell
- N Hanna
- NE Miller
- NFO Infratest
- P Weinberg
- P Weinberg
- PG Zimbardo
- PR Hofstätter
- R Hüttenrauch
- R Lawson
- R Nieschlag
- R Plutchik
- R Weiber
- RC Atkinson
- RP Abelson
- S Bekmeier-Feuerhahn
- S Diehl
- S Freud
- S Frey
- S Voß
- SensoMotoric Instruments GmbH
- SP Brown
- T Foscht
- T Hennig-Thurau
- T Reynolds
- U Bernhard
- U Bleicker
- V Trommsdorff
- W Boucsein
- W Hoyer
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- WD Hoyer
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2004
- Field of study
Cross-Culturally Testing a Brand Equity Antecedent/Consequence Model
- Author
- A Chaudhuri
- A Ozsomer
- C Rapoport
- D Briley
- DA Aaker
- DA Aaker
- DA Aaker
- DA Aaker
- DA Dillman
- F CanoGarcia
- F Gilmore
- F Ter Hofstede
- G Hofstede
- GA Churchill Jr.
- H Munsterberg
- HA Leroy
- HR Markus
- J Christoffersen
- J-BEM Steenkamp
- J-P Leclerc
- JF Hair Jr.
- JH Dunning
- JM Converse
- K Oatley
- KL Keller
- KL Keller
- KL Keller
- KL Keller
- L deChernatony
- L Zhou
- L-F Zhang
- M Kennedy
- M Ligas
- MB Holbrook
- P Berthon
- P Tuominen
- PH Farquhar
- R Elliott
- R Inglehart
- R Inglehart
- R Inglehart
- R Meredith
- R Saludo
- RE Nisbett
- RG Tweed
- RL Oliver
- S Kitayama
- SP Huntington
- SS Iyengar
- TJ Maurer
- TTT Wee
- VA Zeithaml
- WD Neal
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study